Isabelle Szmigin
Isabelle Szmigin
Professor of Marketing, University of Birmingham
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Zitiert von
Zitiert von
Brand community of convenience products: new forms of customer empowerment–the case “my Nutella The Community”
LT Wright, B Cova, S Pace
European journal of marketing, 2006
Shopping for a better world? An interpretive study of the potential for ethical consumption within the older market
M Carrigan, I Szmigin, J Wright
Journal of Consumer Marketing, 2004
Service quality in higher education: The role of student expectations
R Voss, T Gruber, I Szmigin
Journal of Business Research 60 (9), 949-959, 2007
Re-framing ‘binge drinking’as calculated hedonism: Empirical evidence from the UK
I Szmigin, C Griffin, W Mistral, A Bengry-Howell, L Weale, C Hackley
International journal of drug policy 19 (5), 359-366, 2008
The conscious consumer: taking a flexible approach to ethical behaviour
I Szmigin, M Carrigan, MG McEachern
International Journal of Consumer Studies 33 (2), 224-231, 2009
Every time I do it I absolutely annihilate myself': Loss of (self-) consciousness and loss of memory in young people's drinking narratives
C Griffin, A Bengry-Howell, C Hackley, W Mistral, I Szmigin
Sociology 43 (3), 457-476, 2009
Three forms of innovation resistance: the case of retail payment methods
I Szmigin, G Foxall
Technovation 18 (6-7), 459-468, 1998
International green marketing
M Carrigan, S Marinova, I Szmigin, C Gurău, A Ranchhod
International marketing review, 2005
Consumer preferences for the marketing of ethically labelled coffee
M Carrigan, S Marinova, I Szmigin, P De Pelsmacker, W Janssens, ...
International marketing review, 2005
Online community: enhancing the relationship marketing concept through customer bonding
I Szmigin, L Canning, AE Reppel
International journal of service industry management, 2005
Has the medium (roast) become the message? The ethics of marketing fair trade in the mainstream
W Low, E Davenport
International marketing review, 2005
The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities
C Moraes, M Carrigan, I Szmigin
Journal of Marketing Management 28 (1-2), 103-128, 2012
Managing routine food choices in UK families: The role of convenience consumption
M Carrigan, I Szmigin, S Leek
Appetite 47 (3), 372-383, 2006
Explicit, non-integrated product placement in British television programmes
R Tiwsakul, C Hackley, I Szmigin
International Journal of Advertising 24 (1), 95-111, 2005
Inhabiting the contradictions: Hypersexual femininity and the culture of intoxication among young women in the UK
C Griffin, I Szmigin, A Bengry-Howell, C Hackley, W Mistral
Feminism & Psychology 23 (2), 184-206, 2013
Learning to love the older consumer
I Szmigin, M Carrigan
Journal of Consumer Behaviour: An International Research Review 1 (1), 22-34, 2001
From relationships to experiences in retail financial services
D O'Loughlin, I Szmigin, P Turnbull
International Journal of Bank Marketing, 2004
A cross‐cultural study of the role of religion in consumers' ethical positions
M Carrigan, S Marinova, I Szmigin, B Cornwell, CC Cui, V Mitchell, ...
International Marketing Review, 2005
Customer perspectives on the role and importance of branding in Irish retail financial services
D O'Loughlin, I Szmigin
International Journal of Bank Marketing, 2005
Consumer equity in relationship marketing
I Szmigin, H Bourne
Journal of Consumer Marketing, 1998
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