| Status consumption in consumer behavior: Scale development and validation JK Eastman, RE Goldsmith, LR Flynn Journal of marketing theory and practice 7 (3), 41-52, 1999 | 1298 | 1999 |
| Opinion leaders and opinion seekers: Two new measurement scales LR Flynn, RE Goldsmith, JK Eastman Journal of the academy of marketing science 24 (2), 137-147, 1996 | 1154 | 1996 |
| Retaining the online learner: Profile of students in an online MBA program and implications for teaching them J Bocchi, JK Eastman, CO Swift Journal of education for Business 79 (4), 245-253, 2004 | 475 | 2004 |
| The impact of generational cohorts on status consumption: an exploratory look at generational cohort and demographics on status consumption JK Eastman, J Liu Journal of Consumer Marketing, 2012 | 394 | 2012 |
| The relationship between status consumption and materialism: A cross-cultural comparison of Chinese, Mexican, and American student JK Eastman, B Fredenberger, D Campbell, S Calvert Journal of marketing theory and practice 5 (1), 52-66, 1997 | 385 | 1997 |
| The generality/specificity issue in consumer innovativeness research RE Goldsmith, JB Freiden, JK Eastman Technovation 15 (10), 601-612, 1995 | 359 | 1995 |
| The elderly's uses and attitudes towards the Internet JK Eastman, R Iyer Journal of consumer marketing, 2004 | 331 | 2004 |
| Materialism and consumer ethics: An exploratory study JA Muncy, JK Eastman Journal of Business Ethics 17 (2), 137-145, 1998 | 313 | 1998 |
| The elderly's internet usage: an updated look T Reisenwitz, R Iyer, DB Kuhlmeier, JK Eastman Journal of Consumer Marketing, 2007 | 227 | 2007 |
| Academic dishonesty: Are business students different from other college students? R Iyer, JK Eastman Journal of Education for Business 82 (2), 101-110, 2006 | 190 | 2006 |
| New horizons in distance education: The online learner-centered marketing class JK Eastman, CO Swift Journal of Marketing Education 23 (1), 25-34, 2001 | 190 | 2001 |
| The King and Summers opinion leadership scale: Revision and refinement LR Flynn, RE Goldsmith, JK Eastman Journal of Business Research 31 (1), 55-64, 1994 | 179 | 1994 |
| The role of involvement on millennials' mobile technology behaviors: The moderating impact of status consumption, innovation, and opinion leadership JK Eastman, R Iyer, S Liao-Troth, DF Williams, M Griffin Journal of Marketing Theory and Practice 22 (4), 455-470, 2014 | 162 | 2014 |
| The elderly and their attitudes toward the internet: the impact on internet use, purchase, and comparison shopping R Iyer, JK Eastman Journal of Marketing Theory and Practice 14 (1), 57-67, 2006 | 144 | 2006 |
| Perceptions of status consumption and the economy JK Eastman, KL Eastman Journal of Business & Economics Research (JBER) 9 (7), 9-20, 2011 | 134 | 2011 |
| The impact of cognitive age on Internet use of the elderly: an introduction to the public policy implications JK Eastman, R Iyer International Journal of Consumer Studies 29 (2), 125-136, 2005 | 132 | 2005 |
| The impact of status consumption on shopping styles: An exploratory look at the millennial generation JK Eastman, R Iyer, SP Thomas Marketing Management Journal 23 (1), 57-73, 2013 | 111 | 2013 |
| Conceptualizing a model of status consumption theory: An exploration of the antecedents and consequences of the motivation to consume for status JK Eastman, KL Eastman Marketing Management Journal 25 (1), 1-15, 2015 | 105 | 2015 |
| Status consumption and fashion behavior: An exploratory study LR Flynn, JK Eastman Proceedings of the Association of Marketing Theory and Practice 5, 309-316, 1996 | 94 | 1996 |
| Utilizing technology effectively to improve Millennials' educational performance: An exploratory look at business students' perceptions M Aviles, JK Eastman Journal of International Education in Business, 2012 | 91 | 2012 |
