Folgen
Esther Thorson
Esther Thorson
Professor of Journalism, College of Communication Arts and Sciences, Michigan State University
Bestätigte E-Mail-Adresse bei msu.edu
Titel
Zitiert von
Zitiert von
Jahr
The effects of progressive levels of interactivity and vividness in web marketing sites
JR Coyle, E Thorson
Journal of advertising 30 (3), 65-77, 2001
19042001
The interactive advertising model: How users perceive and process online ads
S Rodgers, E Thorson
Journal of interactive advertising 1 (1), 41-60, 2000
8942000
Perceived persuasive effects of product commercials and public service announcements: Third-person effects in new domains
AC Gunther, E Thorson
Communication research 19 (5), 574-596, 1992
5051992
Television and web advertising synergies
Y Chang, E Thorson
Journal of advertising 33 (2), 75-84, 2004
4632004
The impact of celebrity–product incongruence on the effectiveness of product endorsement
JG Lee, E Thorson
Journal of advertising research 48 (3), 433-449, 2008
3762008
Attention to television: Intrastimulus effects of movement and scene changes on alpha variation over time
B Reeves, E Thorson, ML Rothschild, D McDonald, J Hirsch, R Goldstein
International Journal of Neuroscience 27 (3-4), 241-255, 1985
3031985
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
2852005
A socialization perspective on male and female reporting
S Rodgers, E Thorson
Journal of communication 53 (4), 658-675, 2003
2782003
Integrated communication: Synergy of persuasive voices
E Thorson, J Moore
Psychology Press, 2013
2472013
The effects of television videographics and lecture familiarity on adult cardiac orienting responses and memory
E Thorson, A Lang
Communication Research 19 (3), 346-369, 1992
2401992
Message complexity and attention to television
E Thorson, B Reeves, J Schleuder
Communication Research 12 (4), 427-454, 1985
2381985
Social capital in rural and urban communities: Testing differences in media effects and models
CE Beaudoin, E Thorson
Journalism & Mass Communication Quarterly 81 (2), 378-399, 2004
2372004
Why narrative ads work: An integrated process explanation
E Kim, S Ratneshwar, E Thorson
Journal of Advertising 46 (2), 283-296, 2017
2312017
Alcohol advertising exposure and perceptions: links with alcohol expectancies and intentions to drink or drinking in underaged youth and young adults
K Fleming, E Thorson, CK Atkin
Journal of health communication 9 (1), 3-29, 2004
2182004
Testing the effect of framing and sourcing in health news stories
R Coleman, E Thorson, L Wilkins
Journal of health communication 16 (9), 941-954, 2011
2072011
Attention to television: Psychological theories and chronometric measures
B Reeves, E Thorson, J Schleuder, J Bryant
Perspectives on media effects, 251-279, 1986
2051986
New media, new relationship to participation? A closer look at youth news repertoires and political participation
S Edgerly, EK Vraga, L Bode, K Thorson, E Thorson
Journalism & Mass Communication Quarterly 95 (1), 192-212, 2018
1952018
Advertising theory
S Rodgers, E Thorson
Routledge, 2012
1832012
Effects of issue‐image strategies, attack and support appeals, music, and visual content in political commercials
E Thorson, WG Christ, C Caywood
Journal of Broadcasting & Electronic Media 35 (4), 465-486, 1991
1821991
Brand Familiarity and Product Involvement Effects on the Attitude Toward an Ad-Brand Attitude Relationship.
J Phelps, E Thorson
Advances in consumer research 18 (1), 1991
1811991
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20