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Hema Yoganarasimhan
Hema Yoganarasimhan
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Title
Cited by
Cited by
Year
Impact of social network structure on content propagation: A study using YouTube data
H Yoganarasimhan
Quantitative Marketing and Economics 10, 111-150, 2012
3152012
Targeting and privacy in mobile advertising
O Rafieian, H Yoganarasimhan
Marketing Science 40 (2), 193-218, 2021
1962021
The value of reputation in an online freelance marketplace
H Yoganarasimhan
Marketing Science 32 (6), 860-891, 2013
1852013
Search personalization using machine learning
H Yoganarasimhan
Management Science 66 (3), 1045-1070, 2020
1712020
Link to success: How blogs build an audience by promoting rivals
D Mayzlin, H Yoganarasimhan
Management Science 58 (9), 1651-1668, 2012
1472012
Cloak or flaunt? The fashion dilemma
H Yoganarasimhan
Marketing Science 31 (1), 74-95, 2012
682012
Machine learning and marketing
D Dzyabura, H Yoganarasimhan
Handbook of marketing analytics, 255-279, 2018
462018
Estimation of beauty contest auctions
H Yoganarasimhan
Marketing Science 35 (1), 27-54, 2016
442016
Design and evaluation of optimal free trials
H Yoganarasimhan, E Barzegary, A Pani
Management Science 69 (6), 3220-3240, 2023
43*2023
Identifying the presence and cause of fashion cycles in data
H Yoganarasimhan
Journal of Marketing Research 54 (1), 5-26, 2017
43*2017
Soul and machine (learning)
D Proserpio, JR Hauser, X Liu, T Amano, A Burnap, T Guo, D Lee, ...
Marketing Letters 31, 393-404, 2020
252020
AI and Personalization
O Rafieian, H Yoganarasimhan
Artificial Intelligence in Marketing, 77-102, 2023
232023
Variety Effects in Mobile Advertising
O Rafieian, H Yoganarasimhan
Journal of Marketing Research, 002224372110560, 2021
23*2021
Star-cursed lovers: Role of popularity information in online dating
B Bojd, H Yoganarasimhan
Marketing Science 41 (1), 73-92, 2022
172022
Strategic polarization in group interactions
G Iyer, H Yoganarasimhan
Journal of Marketing Research 58 (4), 782-800, 2021
102021
A bias correction approach for interference in ranking experiments
A Goli, A Lambrecht, H Yoganarasimhan
Marketing Science, 2023
62023
How Do Content Producers Respond to Engagement on Social Media Platforms?
S Mummalaneni, H Yoganarasimhan, V Pathak
Available at SSRN 4173537, 2022
3*2022
Choice Models and Permutation Invariance: Demand Estimation in Differentiated Products Markets
A Singh, Y Liu, H Yoganarasimhan
Causal Representation Learning Workshop at NeurIPS 2023, 2023
1*2023
Effective Adaptive Exploration of Prices and Promotions in Choice-Based Demand Models
L Jain, Z Li, E Loghmani, B Mason, H Yoganarasimhan
Available at SSRN 4438537, 2023
12023
Dynamic discrete choice models and machine learning: Methods and applications to marketing
H Yoganarasimhan
Technical report, University of Washington, 2018
12018
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