Dhruv Grewal
Dhruv Grewal
Professor of Marketing & Toyota Chair of Commerce and Electronic Business, Babson College
Bestätigte E-Mail-Adresse bei babson.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
WB Dodds, DG Kent, B Monroe
Journal of Marketing Research, 1991
79571991
Retailing management
M Levy, BA Weitz, D Grewal
Irwin/McGraw-Hill, 2014
3949*2014
Factors influencing the effectiveness of relationship marketing: A meta-analysis
RW Palmatier, RP Dant, D Grewal, KR Evans
Journal of marketing 70 (4), 136-153, 2006
33232006
The influence of multiple store environment cues on perceived merchandise value and patronage intentions
J Baker, A Parasuraman, D Grewal, GB Voss
Journal of marketing 66 (2), 120-141, 2002
30892002
The impact of technology on the quality-value-loyalty chain: a research agenda
A Parasuraman, D Grewal
Journal of the academy of marketing science 28 (1), 168-174, 2000
27652000
The Effects of Price-Comparison Advertising on Buyers’ Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions,”
D Grewal, K Monroe, ram Krishnan
Journal of Marketing 62 (2), 46-60, 1998
25191998
The influence of store environment on quality inferences and store image
J Baker, D Grewal, A Parasuraman
Journal of the academy of marketing science 22 (4), 328-339, 1994
23141994
The effect of store name, brand name and price discounts on consumers' evaluations and purchase intentions
D Grewal, R Krishnan, J Baker, NA Borin
Journal of retailing 74 (3), 331, 1998
20521998
" An experimental approach to making retail store environmental decisions
J Baker, D Grewal, M Levy
Journal of retailing 68 (4), 445-460, 1992
19161992
An experimental approach to making retail store environmental decisions.
J Baker, LM Grewal, Dhruv
Journal of retailing, 1992
18891992
Understanding service convenience
LL Berry, K Seiders, D Grewal
Journal of marketing 66 (3), 1-17, 2002
17912002
Customer experience management in retailing: An organizing framework
D Grewal, M Levy, V Kumar
Journal of retailing 85 (1), 1-14, 2009
16812009
Customer experience management in retailing: An organizing framework
D Grewal, M Levy, V Kumar
Journal of retailing 85 (1), 1-14, 2009
16812009
Customer experience management in retailing: An organizing framework
D Grewal, M Levy, V Kumar
Journal of retailing 85 (1), 1-14, 2009
16812009
Marketing research
A Parasuraman, D Grewal, R Krishnan
Cengage Learning, 2006
14682006
Challenges and opportunities in multichannel customer management
SA Neslin, D Grewal, R Leghorn, V Shankar, ML Teerling, JS Thomas, ...
Journal of service research 9 (2), 95-112, 2006
12972006
Assessing the predictive validity of two methods of measuring self-image congruence
MJ Sirgy, D Grewal, TF Mangleburg, J Park, KS Chon, CB Claiborne, ...
Journal of the academy of marketing science 25 (3), 229, 1997
12871997
Do satisfied customers buy more? Examining moderating influences in a retailing context
K Seiders, GB Voss, D Grewal, AL Godfrey
Journal of marketing 69 (4), 26-43, 2005
11782005
Consumer satisfaction and perceived quality: complementary or divergent constructs?
JB Gotlieb, D Grewal, SW Brown
Journal of applied psychology 79 (6), 875, 1994
11481994
Customer experience management in retailing: understanding the buying process
NM Puccinelli, RC Goodstein, D Grewal, R Price, P Raghubir, D Stewart
Journal of retailing 85 (1), 15-30, 2009
10792009
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