Marc Egger
Marc Egger
Bestätigte E-Mail-Adresse bei wim.uni-koeln.de
Titel
Zitiert von
Zitiert von
Jahr
Listen to your customers: Insights into brand image using online consumer-generated product reviews
S Gensler, F Völckner, M Egger, K Fischbach, D Schoder
International Journal of Electronic Commerce 20 (1), 112-141, 2015
672015
A brief tutorial on how to extract information from user-generated content (UGC)
M Egger, A Lang
KI-Künstliche Intelligenz 27 (1), 53-60, 2013
112013
Consumer-oriented tech mining: Integrating the consumer perspective into organizational technology intelligence-the case of autonomous driving
M Egger, D Schoder
Proceedings of the 50th Hawaii International Conference on System Sciences, 2017
92017
“Listening is the new asking “: Social Media-Analyse in der Marktforschung
H Lütters, DWIM Egger
PRAXIS 4, 34, 2013
72013
Deriving Taxonomies from Automatic Analysis of Group Membership Structure in Large Social Networks.
M Egger, K Fischbach, PA Gloor, A Lang, M Sprenger
GI Jahrestagung, 2113-2124, 2009
72009
Who are we listening to? detecting user-generated content (ugc) on the web
M Egger, A Lang, D Schoder
42015
Die Meinung des Kunden zählt
F Völckner, S Gensler, M Egger, K Fischbach, D Schoder
Absatzwirtschaft, Sonderausgabe zum Marken-Award, 116-118, 2010
32010
How to Identify Successful Actors of the Flickr Community and How to Determine Their Attributes
M Egger, K Fischbach, P Gloor, A Lang, M Sprenger
INFORMATIK 2008. Beherrschbare Systeme-dank Informatik. Band 2, 2008
22008
TOWARDS MINING BRAND ASSOCIATIONS FROM USER-GENERATED CONTENT (UGC): EVIDENCE FROM LINGUISTIC CHARACTERISTICS
G Volkmann, M Egger, D Schoder
2019
SOCIAL PRODUCT SEARCH–ENHANCING PRODUCT SEARCH WITH MINED (SPARSE) PRODUCT FEATURES
S Hirschmeier, M Egger
2018
DESIGNING A METHODOLOGY FOR MARKETING INTELLIGENCE SYSTEMS–THE CASE OF BRAND IMAGE DIAG-NOSTICS
M Egger, G Volkmann, D Schoder
2018
Erhebung und Diagnostik von Markenassoziationsnetzwerken auf Grundlage nutzergenerierter Inhalte
M Egger, G Volkmann, D Schoder
2017
Reflection of@ SCAD. edu-A virtual mirror on E-mail communication at an art and design university
M Egger, H Fuehres
Procedia-Social and Behavioral Sciences 2 (4), 6398-6403, 2010
2010
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