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Fei Long
Fei Long
Assistant Professor of Marketing, UNC Chapel Hill
Bestätigte E-Mail-Adresse bei Kenan-flagler.unc.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Designing an online retail marketplace: Leveraging information from sponsored advertising
F Long, K Jerath, M Sarvary
Marketing Science 41 (1), 115-138, 2022
362022
Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,”“Giving Up,” and “Resting on Laurels”
K Jerath, F Long
Journal of Marketing Research 57 (2), 211-235, 2020
192020
Platform manipulation in online retail marketplace with sponsored advertising
F Long, Y Liu
Marketing Science 43 (2), 317-345, 2024
62024
Self-preferencing in e-commerce marketplaces: The role of sponsored advertising and private labels
F Long, W Amaldoss
Marketing Science, 2024
52024
The logic and management of ‘Digital Co-op’in search advertising
K Jerath, TT Ke, F Long
working paper, Columbia University, 2018
42018
Motivating Bold Actions
F Long, K Jerath
Columbia Business School Research Paper, 2021
2021
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