| Festivalization of the city. Contemporary examples M Karpińska-Krakowiak Lidé města 11 (2), 338-350, 2009 | 39 | 2009 |
| Women are more likely to buy unknown brands than men: The effects of gender and known versus unknown brands on purchase intentions M Karpinska-Krakowiak Journal of Retailing and Consumer Services 58, 2021 | 37 | 2021 |
| The effects of social networking sites on consumer–brand relationships M Karpińska-Krakowiak Journal of Computer Information Systems 56 (3), 204-210, 2016 | 30 | 2016 |
| Popularity of branded content in social media M Karpinska-Krakowiak, A Modlinski Journal of Computer Information Systems 60 (4), 309-315, 2020 | 25 | 2020 |
| “I will start saving natural resources, only when you show me the planet as a person in danger”: the effects of message framing and anthropomorphism on pro-environmental … M Karpinska-Krakowiak, L Skowron, L Ivanov Sustainability 12 (14), 5524, 2020 | 23 | 2020 |
| Prankvertising–pranks as a new form of brand advertising online M Karpinska-Krakowiak, A Modliński Publishing House of Rzeszow University of Technology, 2014 | 20 | 2014 |
| The Effects of Animistic Thinking, Animistic Cues, and Superstitions on Brand Responses on Social Media M Karpinska-Krakowiak, M Eisend Journal of Interactive Marketing 55, 104-117, 2021 | 16 | 2021 |
| The effects of religiosity and gender on attitudes and trust toward autonomous vehicles A Modliński, E Gwiaździński, M Karpińska-Krakowiak The Journal of High Technology Management Research 33 (1), 100426, 2022 | 15 | 2022 |
| Mini-film advertising and digital brand engagement: the moderating effects of drama and lecture M Karpinska-Krakowiak, M Eisend International Journal of Advertising 39 (3), 387-409, 2020 | 15 | 2020 |
| Conceptualising And Measuring Consumer Engagement In Social Media – Implications For Personal Involvement M Karpińska-Krakowia International Journal of Contemporary Management 13 (1), 49-65, 2014 | 13 | 2014 |
| The impact of consumer knowledge on brand image transfer in cultural event sponsorship M Karpińska-Krakowiak Polish Sociological Review 182 (2), 185-208, 2013 | 12 | 2013 |
| Consumer behavior while grocery shopping on-line—research propositions M Karpińska-Krakowiak Marketing i Rynek 6, 20-26, 2014 | 10 | 2014 |
| The effects of pranks in social media on brands M Karpińska-Krakowiak, A Modliński Journal of Computer Information Systems 58 (3), 282-290, 2018 | 9 | 2018 |
| Consumers, Play and Communitas – an Anthropological View on Building Consumer Involvement on a Mass Scale M Karpińska-Krakowiak Polish Sociological Review 3 (187), 317-331, 2014 | 8 | 2014 |
| Gotcha! Realism of comedic violence and its impact on brand responses: what's so funny about that bloody ad? The moderating role of disposition to laughter M Karpinska-Krakowiak Journal of Advertising Research 60 (1), 38-53, 2020 | 6 | 2020 |
| MARKETING EVENTS IN A DIGITAL ERA–A COMPARATIVE ANALYSIS OF NEW AND TRADITIONAL EVENTS IN TERMS OF BRANDING EFFECTIVENESS M Karpinska-Krakowiak Conference Proceedings, 11 Annual International Bata Conference for PhD …, 2015 | 6 | 2015 |
| Kapitał marki w mediach społecznościowych – perspektywa konsumenta M Karpińska-Krakowiak | 5 | 2018 |
| Zachowania konsumentów podczas zakupów spożywczych w Internecie-wybór kierunków i propozycji badawczych M Karpińska-Krakowiak Marketing i Rynek, 20-26, 2014 | 5 | 2014 |
| Gry rzeczywistości alternatywnej (ARG) w promocji marek–praktyka, wyzwania i efektywność,[w:] Determinanty i efekty współczesnej aktywności marketingowej M Karpińska-Krakowiak J. Wiażewicz, A. Zielińska, Wydawnictwo Politechniki Rzeszowskiej, Rzeszów …, 2015 | 3 | 2015 |
| Festivalization of the City. Contemporary Examples. Urban People/Lidé Města 11 M Karpińska-Krakowiak | 3 | 2009 |
