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Bennie Eng
Bennie Eng
Associate Professor of Marketing and Entrepreneurship, Marshall University
Bestätigte E-Mail-Adresse bei marshall.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Consumers and their celebrity brands: how personal narratives set the stage for attachment
B Eng, CB Jarvis
Journal of product & brand management 29 (6), 831-847, 2020
272020
The impact of intervention measures on sexual harassment in the film and television industry
B Eng, RE McKinney, L Shao
22019
Partnering with corporate entrepreneurs on an experiential design thinking project
B Eng, RE McKinney, I Rogner
22019
Consumers and their celebrity brands: How narratives impact attachment through communal relationship norms
B Eng
Southern Illinois University at Carbondale, 2014
12014
Rapid Experimentation: The Silicon Valley Method of Success
RE McKinney, B Eng, O York
2019
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