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Neeru Sharma
Neeru Sharma
School of Business, Western Sydney University
Bestätigte E-Mail-Adresse bei westernsydney.edu.au
Titel
Zitiert von
Zitiert von
Jahr
Switching costs, alternative attractiveness and experience as moderators of relationship commitment in professional, consumer services
N Sharma, PG Patterson
International journal of service industry management 11 (5), 470-490, 2000
12862000
The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services
N Sharma, PG Patterson
Journal of services marketing 13 (2), 151-170, 1999
12451999
The commitment mix: Dimensions of commitment in international trading relationships in India
N Sharma, L Young, I Wilkinson
Journal of International Marketing 14 (3), 64-91, 2006
2262006
The role of pure and quasi-moderators in services: an empirical investigation of ongoing customer–service-provider relationships
N Sharma
Journal of Retailing and Consumer services 10 (4), 253-262, 2003
1552003
The nature and role of different types of commitment in inter-firm relationship cooperation
N Sharma, LC Young, I Wilkinson
Journal of Business & Industrial Marketing 30 (1), 45-59, 2015
872015
Measuring service performance in mobile communications
N Sharma, S Ojha*
The Service Industries Journal 24 (6), 109-128, 2004
702004
The structure of relationship commitment in interfirm relationships
N Sharma, LC Young, I Wilkinson
17th Annual IMP Conference-Interactions, Relationships and Networks …, 2001
412001
How core, technical and social components of business relationship value drive customer satisfaction and loyalty in high tech B2B market
N Sharma
Journal of Business & Industrial Marketing 37 (5), 975-994, 2022
232022
On the role of experience in developing service satisfaction in consumer financial planning services
N Sharma, PG Patterson
Journal of Customer Service in Marketing & Management 5 (4), 33-48, 1999
121999
Influence of perceived value on omnichannel usage: Mediating and moderating roles of the omnichannel shopping habit
N Sharma, J Fatima
Journal of Retailing and Consumer Services, 2024
42024
A digital cohort analysis of consumers' mobile banking app experience
N Sharma
International Journal of Consumer Studies, 2024
42024
An exploration of the moderators of business relationship value
N Sharma
Asian Journal of Marketing, 1-12, 2017
32017
Modelling the moderating effect of consumer attractiveness and relationship commitment on supplier's perceptions of value realization
N Sharma
Marketing: Shifting the Focus from Mainstream to Offbeat: Proceedings of the …, 2008
32008
An examination of customer relationship value in high vs low technology industries
N Sharma
Academy of Marketing Studies Journal 24 (1), 1-24, 2020
22020
Mobile banking app experience of generation Y and Z consumers
N Sharma, M Sharma, T Singh
Asia Pacific Journal of Marketing and Logistics, 2024
12024
Linking functions of customer-supplier relationships, business relationship value and business relationship quality
N Sharma
International Review of Business Research Papers, 337-346, 2010
12010
Linking multi-component commitment to relationship value, trust, conflict and cooperation
N Sharma, LC Young, IF Wilkinson
Flexible Marketing in an Unpredictable World: Proceedings of the 36th EMAC …, 2007
12007
Toward an improved understanding of buyers' perspective of business-to-business relationships: results of an empirical study of business relationship value
N Sharma
Proceedings for the 2nd International Conference for the Australasian …, 2006
12006
Exploring customer perceived relationship value: findings of qualitative research of business-to-business relationships
N Sharma
Engaging the Multiple Contexts of Management: Convergence and Divergence of …, 2005
12005
The determinants of relationship commitment in personal financial planning services
N Sharma
11998
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