| From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication TJ Bacile, C Ye, E Swilley Journal of Interactive Marketing 28 (2), 117-133, 2014 | 181 | 2014 |
| E-services: a synthesis and research agenda CF Hofacker, RE Goldsmith, E Bridges, E Swilley E-Services, 13-44, 2007 | 158 | 2007 |
| Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days E Swilley, RE Goldsmith Journal of retailing and consumer services 20 (1), 43-50, 2013 | 115 | 2013 |
| Technology rejection: the case of the wallet phone E Swilley Journal of Consumer Marketing, 2010 | 80 | 2010 |
| The moderating influence of hedonic consumption in an extended theory of planned behaviour R Lee, J Murphy, E Swilley The Service Industries Journal 29 (4), 539-555, 2009 | 56 | 2009 |
| The evolution from e-commerce to m-commerce: pressures, firm capabilities and competitive advantage in strategic decision making E Swilley, CF Hofacker, BT Lamont International Journal of E-Business Research (IJEBR) 8 (1), 1-16, 2012 | 39 | 2012 |
| The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce E Swilley, RE Goldsmith International Journal of Electronic Marketing and Retailing 1 (4), 370-384, 2007 | 25 | 2007 |
| Defining mobile commerce in a marketing context. E Swilley, CF Hofacker International Journal of Mobile Marketing 1 (2), 2006 | 23 | 2006 |
| Mobile commerce: How it contrasts, challenges, and enhances electronic commerce E Swilley Business Expert Press, 2015 | 15 | 2015 |
| Aesthetic technology: scale development and measurement E Swilley International journal of technology marketing 7 (3), 324-341, 2012 | 14 | 2012 |
| An examination of regifting E Swilley, KO Cowart, LR Flynn Journal of Consumer Behaviour 13 (4), 251-261, 2014 | 13 | 2014 |
| The antecedents and consequences of e-purchasing tools usage in supply management L Giunipero, E Ramirez, E Swilley Journal of Marketing Theory and Practice 20 (3), 279-292, 2012 | 12 | 2012 |
| An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy E Swilley The Florida State University, 2007 | 9 | 2007 |
| Resisting change: Scale validation with a new, short measure of the big five LR Flynn, E Swilley Proceedings of the Association of Marketing Theory and Practice 16, 2007 | 8 | 2007 |
| Assessing the impact of corporate credibility and technology acceptance on online shopping E Swilley, RE Goldsmith International Journal of Electronic Marketing and Retailing 1 (3), 199-216, 2007 | 6 | 2007 |
| Moving virtual retail into reality: Examining metaverse and augmented reality in the online shopping experience E Swilley Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016 | 4 | 2016 |
| Extending Flow Theory to mobile shopping E Swilley, KO Cowart Ideas in Marketing: Finding the New and Polishing the Old, 179-179, 2015 | 4 | 2015 |
| Assessing the impact of corporate credibility and technology acceptance on online shopping E Swilley, RE Goldsmith Marketing, Technology and Customer Commitment in the New Economy, 21-21, 2015 | 3 | 2015 |
| Investigating the Tech-Savvy Consumer: An Abstract E Swilley Academy of Marketing Science World Marketing Congress, 517-518, 2018 | 1 | 2018 |
| Upper echelons theory and market orientation: TMT characteristics as antecedents to a market orientation E Swilley Revolution in Marketing: Market Driving Changes, 189-189, 2015 | 1 | 2015 |
