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Esther Swilley
Esther Swilley
Bestätigte E-Mail-Adresse bei ksu.edu - Startseite
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Zitiert von
Jahr
From firm-controlled to consumer-contributed: Consumer co-production of personal media marketing communication
TJ Bacile, C Ye, E Swilley
Journal of Interactive Marketing 28 (2), 117-133, 2014
1812014
E-services: a synthesis and research agenda
CF Hofacker, RE Goldsmith, E Bridges, E Swilley
E-Services, 13-44, 2007
1582007
Black Friday and Cyber Monday: Understanding consumer intentions on two major shopping days
E Swilley, RE Goldsmith
Journal of retailing and consumer services 20 (1), 43-50, 2013
1152013
Technology rejection: the case of the wallet phone
E Swilley
Journal of Consumer Marketing, 2010
802010
The moderating influence of hedonic consumption in an extended theory of planned behaviour
R Lee, J Murphy, E Swilley
The Service Industries Journal 29 (4), 539-555, 2009
562009
The evolution from e-commerce to m-commerce: pressures, firm capabilities and competitive advantage in strategic decision making
E Swilley, CF Hofacker, BT Lamont
International Journal of E-Business Research (IJEBR) 8 (1), 1-16, 2012
392012
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
E Swilley, RE Goldsmith
International Journal of Electronic Marketing and Retailing 1 (4), 370-384, 2007
252007
Defining mobile commerce in a marketing context.
E Swilley, CF Hofacker
International Journal of Mobile Marketing 1 (2), 2006
232006
Mobile commerce: How it contrasts, challenges, and enhances electronic commerce
E Swilley
Business Expert Press, 2015
152015
Aesthetic technology: scale development and measurement
E Swilley
International journal of technology marketing 7 (3), 324-341, 2012
142012
An examination of regifting
E Swilley, KO Cowart, LR Flynn
Journal of Consumer Behaviour 13 (4), 251-261, 2014
132014
The antecedents and consequences of e-purchasing tools usage in supply management
L Giunipero, E Ramirez, E Swilley
Journal of Marketing Theory and Practice 20 (3), 279-292, 2012
122012
An empirical examination of the intent of firms to adopt mobile commerce as a marketing strategy
E Swilley
The Florida State University, 2007
92007
Resisting change: Scale validation with a new, short measure of the big five
LR Flynn, E Swilley
Proceedings of the Association of Marketing Theory and Practice 16, 2007
82007
Assessing the impact of corporate credibility and technology acceptance on online shopping
E Swilley, RE Goldsmith
International Journal of Electronic Marketing and Retailing 1 (3), 199-216, 2007
62007
Moving virtual retail into reality: Examining metaverse and augmented reality in the online shopping experience
E Swilley
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2016
42016
Extending Flow Theory to mobile shopping
E Swilley, KO Cowart
Ideas in Marketing: Finding the New and Polishing the Old, 179-179, 2015
42015
Assessing the impact of corporate credibility and technology acceptance on online shopping
E Swilley, RE Goldsmith
Marketing, Technology and Customer Commitment in the New Economy, 21-21, 2015
32015
Investigating the Tech-Savvy Consumer: An Abstract
E Swilley
Academy of Marketing Science World Marketing Congress, 517-518, 2018
12018
Upper echelons theory and market orientation: TMT characteristics as antecedents to a market orientation
E Swilley
Revolution in Marketing: Market Driving Changes, 189-189, 2015
12015
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