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Christian Barrot
Christian Barrot
Bestätigte E-Mail-Adresse bei the-klu.org - Startseite
Titel
Zitiert von
Zitiert von
Jahr
Seeding strategies for viral marketing: An empirical comparison
O Hinz, B Skiera, C Barrot, JU Becker
Journal of marketing 75 (6), 55-71, 2011
10512011
The effect of social media interactions on customer relationship management
O Maecker, C Barrot, JU Becker
Business Research 9, 133-155, 2016
1532016
The role of mere closeness: How geographic proximity affects social influence
J Meyners, C Barrot, JU Becker, J Goldenberg
Journal of Marketing 81 (5), 49-66, 2017
842017
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns
N Van Quaquebeke, JU Becker, N Goretzki, C Barrot
Journal of business ethics 156, 357-376, 2019
622019
Referral programs, customer value, and the relevance of dyadic characteristics
G Armelini, C Barrot, JU Becker
International Journal of Research in Marketing 32 (4), 449-452, 2015
422015
Optimal product-sampling strategies in social networks: How many and whom to target?
C Schlereth, C Barrot, B Skiera, C Takac
International Journal of Electronic Commerce 18 (1), 45-72, 2013
412013
Impact of service pricing on referral behaviour
C Barrot, JU Becker, J Meyners
European Journal of marketing 47 (7), 1052-1066, 2013
402013
Impact of proactive postsales service and cross-selling activities on customer churn and service calls
JU Becker, M Spann, C Barrot
Journal of Service Research 23 (1), 53-69, 2020
362020
Vickrey vs. ebay: Why second-price sealed-bid auctions lead to more realistic price-demand functions
C Barrot, S Albers, B Skiera, B Schäfers
International Journal of Electronic Commerce 14 (4), 7-38, 2010
352010
Prognosegütemaße
C Barrot
Methodik der empirischen Forschung, 417-430, 2007
262007
Price elasticities for hardcover and paperback fiction books
C Barrot, JU Becker, M Clement, D Papies
Schmalenbach business review 67, 73-91, 2015
232015
Reward-scrounging in customer referral programs
J Meyners, C Barrot, JU Becker, AV Bodapati
International Journal of Research in Marketing 34 (2), 382-398, 2017
222017
Hazard-Raten-Modelle
K Reimer, C Barrot
Methodik der empirischen Forschung, 331-348, 2009
202009
The role of spatial proximity in the adoption of a digital product
C Barrot, A Rangaswamy, S Albers, NI Shaikh
Available at SSRN 1092893, 2008
202008
Prognosegütemaße
C Barrot
Methodik der empirischen Forschung, 547-560, 2009
182009
Did they tell their friends?-using social network analysis to detect contagion processes
C Barrot, S Albers
Using Social Network Analysis to Detect Contagion Processes (February 2008), 2008
102008
Influence of personal communication networks on innovation adoption—Using multi-agent simulations to project the launch of an innovative medical device
C Barrot, JAN Kuhlmann, A Popa
International Journal of Innovation and Technology Management 10 (05), 1340021, 2013
92013
Automatically identifying customer needs in user-generated content using token classification
O Ettrich, S Stahlmann, H Leopold, C Barrot
Decision Support Systems 178, 114107, 2024
72024
E-Commerce in der Schnäppchenfalle
B Schäfers, C Barrot
Die Welt 20, 2000, 2000
72000
The Long-term Diffusion of Digital Platforms-An Agent-based Model.
J Schalowski, C Barrot
ICIS, 2019
32019
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