| Seeding strategies for viral marketing: An empirical comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of marketing 75 (6), 55-71, 2011 | 999 | 2011 |
| The effect of social media interactions on customer relationship management O Maecker, C Barrot, JU Becker Business Research 9, 133-155, 2016 | 129 | 2016 |
| The role of mere closeness: How geographic proximity affects social influence J Meyners, C Barrot, JU Becker, J Goldenberg Journal of Marketing 81 (5), 49-66, 2017 | 65 | 2017 |
| Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns N Van Quaquebeke, JU Becker, N Goretzki, C Barrot Journal of business ethics 156, 357-376, 2019 | 53 | 2019 |
| Impact of service pricing on referral behaviour C Barrot, JU Becker, J Meyners European Journal of marketing 47 (7), 1052-1066, 2013 | 39 | 2013 |
| Optimal product-sampling strategies in social networks: How many and whom to target? C Schlereth, C Barrot, B Skiera, C Takac International Journal of Electronic Commerce 18 (1), 45-72, 2013 | 38 | 2013 |
| Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 36 | 2015 |
| Vickrey vs. ebay: Why second-price sealed-bid auctions lead to more realistic price-demand functions C Barrot, S Albers, B Skiera, B Schäfers International Journal of Electronic Commerce 14 (4), 7-38, 2010 | 34 | 2010 |
| Impact of proactive postsales service and cross-selling activities on customer churn and service calls JU Becker, M Spann, C Barrot Journal of Service Research 23 (1), 53-69, 2020 | 28 | 2020 |
| Prognosegütemaße C Barrot Methodik der empirischen Forschung, 417-430, 2007 | 25 | 2007 |
| Reward-scrounging in customer referral programs J Meyners, C Barrot, JU Becker, AV Bodapati International Journal of Research in Marketing 34 (2), 382-398, 2017 | 21 | 2017 |
| Price elasticities for hardcover and paperback fiction books C Barrot, JU Becker, M Clement, D Papies Schmalenbach business review 67, 73-91, 2015 | 21 | 2015 |
| Hazard-Raten-Modelle K Reimer, C Barrot Methodik der empirischen Forschung, 331-348, 2009 | 20 | 2009 |
| Prognosegütemaße C Barrot Methodik der empirischen Forschung, 547-560, 2009 | 19 | 2009 |
| The role of spatial proximity in the adoption of a digital product C Barrot, A Rangaswamy, S Albers, NI Shaikh Available at SSRN 1092893, 2008 | 17 | 2008 |
| Influence of personal communication networks on innovation adoption—Using multi-agent simulations to project the launch of an innovative medical device C Barrot, JAN Kuhlmann, A Popa International Journal of Innovation and Technology Management 10 (05), 1340021, 2013 | 9 | 2013 |
| Did they tell their friends?-using social network analysis to detect contagion processes C Barrot, S Albers Using Social Network Analysis to Detect Contagion Processes (February 2008), 2008 | 9 | 2008 |
| E-Commerce in der Schnäppchenfalle B Schäfers, C Barrot Die Welt 20, 2000, 2000 | 7 | 2000 |
| The Long-term Diffusion of Digital Platforms-An Agent-based Model. J Schalowski, C Barrot ICIS, 2019 | 2 | 2019 |
| Entrepreneurial marketing in online networks C Barrot, JU Becker, M Clement Zeitschrift für Betriebswirtschaft 81, 5-25, 2011 | 2 | 2011 |
