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Youjae Yi
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Year
On the evaluation of structural equation models
RP Bagozzi, Y Yi
Journal of the academy of marketing science 16, 74-94, 1988
364191988
Assessing construct validity in organizational research
RP Bagozzi, Y Yi, LW Phillips
Administrative science quarterly, 421-458, 1991
90361991
Specification, evaluation, and interpretation of structural equation models
RP Bagozzi, Y Yi
Journal of the academy of marketing science 40, 8-34, 2012
43442012
A critical review of consumer satisfaction
Y Yi
Review of Marketing 4 (1), 68-123, 1990
43011990
Customer value co-creation behavior: Scale development and validation
Y Yi, T Gong
Journal of Business research 66 (9), 1279-1284, 2013
19452013
Effects of loyalty programs on value perception, program loyalty, and brand loyalty
Y Yi, H Jeon
Journal of the academy of marketing science 31 (3), 229-240, 2003
14132003
Multitrait-multimethod matrices in consumer research
RP Bagozzi, Y Yi
Journal of consumer research 17 (4), 426-439, 1991
12241991
What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty
Y Yi, S La
Psychology & Marketing 21 (5), 351-373, 2004
11022004
On the use of structural equation models in experimental designs
RP Bagozzi, Y Yi
Journal of marketing Research 26 (3), 271-284, 1989
9721989
State versus action orientation and the theory of reasoned action: An application to coupon usage
RP Bagozzi, H Baumgartner, Y Yi
Journal of consumer research 18 (4), 505-518, 1992
8561992
An investigation into the role of intentions as mediators of the attitude-behavior relationship
RP Bagozzi, J Baumgartner, Y Yi
Journal of Economic psychology 10 (1), 35-62, 1989
7881989
When brand attitudes affect the customer satisfaction-loyalty relation: The moderating role of product involvement
JC Suh, Y Youjae
Journal of consumer psychology 16 (2), 145-155, 2006
7802006
Cognitive and affective priming effects of the context for print advertisements
Y Yi
Journal of advertising 19 (2), 40-48, 1990
7491990
The role of culture and gender in the relationship between positive and negative affect
RP Bagozzi, N Wong, Y Yi
Cognition & Emotion 13 (6), 641-672, 1999
7271999
Assessing method variance in multitrait-multimethod matrices: The case of self-reported affect and perceptions at work.
RP Bagozzi, Y Yi
Journal of applied psychology 75 (5), 547, 1990
7161990
Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention
Y Yi, R Nataraajan, T Gong
Journal of Business Research 64 (1), 87-95, 2011
5362011
The degree of intention formation as a moderator of the attitude-behavior relationship
RP Bagozzi, Y Yi
Social psychology quarterly, 266-279, 1989
5191989
The effects of contextual priming in print advertisements
Y Yi
Journal of Consumer Research 17 (2), 215-222, 1990
4191990
The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior
Y Yi, T Gong
Industrial Marketing Management 37 (7), 767-783, 2008
3972008
Representation of measurement error in marketing variables: Review of approaches and extension to three-facet designs
RP Bagozzi, Y Yi, KD Nassen
Journal of Econometrics 89 (1-2), 393-421, 1998
3791998
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