| Association between traditional food consumption and motives for food choice in six European countries Z Pieniak, W Verbeke, F Vanhonacker, L Guerrero, M Hersleth Appetite 53 (1), 101-108, 2009 | 596 | 2009 |
| Subjective and objective knowledge as determinants of organic vegetables consumption Z Pieniak, J Aertsens, W Verbeke Food quality and preference 21 (6), 581-588, 2010 | 420 | 2010 |
| Consumers' attitudes and behaviour towards safe food in China: A review R Liu, Z Pieniak, W Verbeke Food Control 33 (1), 93-104, 2013 | 414 | 2013 |
| Consumer perception versus scientific evidence about health benefits and safety risks from fish consumption W Verbeke, I Sioen, Z Pieniak, J Van Camp, S De Henauw Public health nutrition 8 (4), 422-429, 2005 | 344 | 2005 |
| Food choice questionnaire revisited in four countries. Does it still measure the same? R Januszewska, Z Pieniak, W Verbeke Appetite 57 (1), 94-98, 2011 | 306 | 2011 |
| The use of social media in food risk and benefit communication P Rutsaert, Á Regan, Z Pieniak, Á McConnon, A Moss, P Wall, W Verbeke Trends in food science & technology 30 (1), 84-91, 2013 | 290 | 2013 |
| Health‐related beliefs and consumer knowledge as determinants of fish consumption Z Pieniak, W Verbeke, J Scholderer Journal of human nutrition and dietetics 23 (5), 480-488, 2010 | 283 | 2010 |
| European consumers’ use of and trust in information sources about fish Z Pieniak, W Verbeke, J Scholderer, K Brunsø, SO Olsen Food Quality and Preference 18 (8), 1050-1063, 2007 | 229 | 2007 |
| Consumer attitudes, knowledge, and consumption of organic yogurt EJ Van Loo, MNH Diem, Z Pieniak, W Verbeke Journal of dairy science 96 (4), 2118-2129, 2013 | 205 | 2013 |
| Food-related hazards in China: Consumers' perceptions of risk and trust in information sources R Liu, Z Pieniak, W Verbeke Food Control 46, 291-298, 2014 | 203 | 2014 |
| Impact of consumers' health beliefs, health involvement and risk perception on fish consumption: A study in five European countries Z Pieniak, W Verbeke, J Scholderer, K Brunsø, SO Olsen British Food Journal 110 (9), 898-915, 2008 | 178 | 2008 |
| Social media as a useful tool in food risk and benefit communication? A strategic orientation approach P Rutsaert, Z Pieniak, Á Regan, Á McConnon, M Kuttschreuter, M Lores, ... Food policy 46, 84-93, 2014 | 153 | 2014 |
| Consumer knowledge and use of information about fish and aquaculture Z Pieniak, F Vanhonacker, W Verbeke Food policy 40, 25-30, 2013 | 143 | 2013 |
| Health-related attitudes as a basis for segmenting European fish consumers Z Pieniak, W Verbeke, SO Olsen, KB Hansen, K Brunsø Food Policy 35 (5), 448-455, 2010 | 120 | 2010 |
| Consumers’ awareness and attitudinal determinants of European Union quality label use on traditional foods W Verbeke, Z Pieniak, L Guerrero, M Hersleth Bio-based and Applied Economics 1 (2), 213-229, 2012 | 119 | 2012 |
| Association between innovative entrepreneurial orientation, absorptive capacity, and farm business performance X Gellynck, J Cárdenas, Z Pieniak, W Verbeke Agribusiness 31 (1), 91-106, 2015 | 114 | 2015 |
| The concept of farm animal welfare: Citizen perceptions and stakeholder opinion in Flanders, Belgium F Vanhonacker, W Verbeke, E Van Poucke, Z Pieniak, G Nijs, F Tuyttens Journal of agricultural and environmental ethics 25, 79-101, 2012 | 95 | 2012 |
| Individual and environmental factors influencing adolescents’ dietary behavior in low-and middle-income settings R Verstraeten, JL Leroy, Z Pieniak, A Ochoa-Avilès, M Holdsworth, ... PLoS One 11 (7), e0157744, 2016 | 83 | 2016 |
| Fish consumption and its motives in households with versus without self-reported medical history of CVD: A consumer survey from five European countries Z Pieniak, W Verbeke, F Perez-Cueto, K Brunsø, S De Henauw BMC Public Health 8, 1-14, 2008 | 83 | 2008 |
| Consumer interest in receiving information through social media about the risks of pesticide residues P Rutsaert, Z Pieniak, Á Regan, Á McConnon, W Verbeke Food Control 34 (2), 386-392, 2013 | 81 | 2013 |
Wim VerbekeProfessor of Agro-Food Marketing and Consumer Behaviour, Ghent Univerity, BelgiumVerified email at ugent.be
