| Does brand orientation contribute to retailers’ success? An empirical study in the South African market HJ Schmidt, R Mason, P Steenkamp, V Mugobo Journal of retailing and consumer services 38, 210-222, 2017 | 29 | 2017 |
| A methodological blueprint for social sciences research–the social sciences research methodology framework NE Haydam, P Steenkamp EIRP Proceedings 15 (1), 2020 | 18 | 2020 |
| Beware, an underdog may bite: literature review and brand management framework in the context of underdog brands HJ Schmidt, P Steenkamp Journal of Brand Management, 1-26, 2022 | 16 | 2022 |
| Towards a client-based brand equity framework for selected business-to-business services P Steenkamp Stellenbosch: Stellenbosch University, 2016 | 13 | 2016 |
| Marketing mix strategy adaptation: a retail organization’s response to the global economic downturn. S Khan, P Steenkamp, N Haydam Journal of Applied Research in Business and Economics, 2012 | 11 | 2012 |
| Servbrand framework: A business-to-business services brand equity framework P Steenkamp, F Jacobus Herbst, J Christiaan De Villiers, ... Journal of Business-to-Business Marketing 27 (1), 55-69, 2020 | 9 | 2020 |
| The social sciences research methodology framework and its application during COVID-19 NE Haydam, P Steenkamp Reshaping Sustainable Development Goals Implementation in the World; Twum …, 2021 | 7 | 2021 |
| The influence of student-community partner working relationships on satisfaction: a South African university service learning programme D Cromhout, R Duffett, P Steenkamp International e-Journal of Educational Studies 5 (10), 89-105, 2021 | 7 | 2021 |
| Identity-based brand differentiation: brand identity prism application in South African Banks KM Zwakala, P Steenkamp Journal of Contemporary Management 18 (1), 121-141, 2021 | 6 | 2021 |
| Aaker versus Keller's models: much ado about branding P Steenkamp International Conference on Business and Management Dynamics, Swakopmund …, 2019 | 6 | 2019 |
| Fidentia: A strategic and corporate governance analysis P Steenkamp University of Stellenbosch, 2007 | 6 | 2007 |
| Brand identity-image congruence: a framework for business-to-business banks in South Africa KM Zwakala, P Steenkamp Journal of Business-to-Business Marketing 28 (3), 283-305, 2021 | 5 | 2021 |
| Brand identity: Theory versus practice in the South African banking sector K Zwakala, P Steenkamp, NE Haydam The retail and marketing review 13 (2), 1-14, 2017 | 4 | 2017 |
| How safe is safe P Steenkamp, D Malan University of Stellenbosch Business School (USB) Leaders' Lab Magazine, 2009 | 3 | 2009 |
| The underdog effect in the context of Brand management: an abstract HJ Schmidt, P Steenkamp Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 2 | 2019 |
| The Value That Small Business Community Partners Place on a Marketing-Oriented Service Learning Project. R Duffett, D Cromhout, P Steenkamp International Journal of Work-Integrated Learning 24 (3), 323-340, 2023 | 1 | 2023 |
| A co-creative perspective on internal branding HJ Schmidt, P Steenkamp The Routledge Companion to Corporate Branding, 442-458, 2022 | 1 | 2022 |
| Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity: A Cross-Border Case Study A Hesse, P Steenkamp, HJ Schmidt, VV Mugobo Anthropological Approaches to Understanding Consumption Patterns and …, 2020 | 1 | 2020 |
| The importance of client relationships and service brand personification dimensions in a short term business insurance market P Steenkamp, F Herbst, K De Villiers | 1 | 2016 |
| Is traffic police SERVQUAL assessment different among drivers in terms of experience?: Case study of the Philippines and South Africa JW De Jager, LC Ayikwa, P Steenkamp International Journal of Research in Business and Social Science (2147-4478 …, 2024 | | 2024 |
