Can AI help in ideation? A theory-based model for idea screening in crowdsourcing contests JJ Bell, C Pescher, GJ Tellis, J Füller Marketing Science 43 (1), 54-72, 2024 | 10 | 2024 |
What's in a Name? The Impact of Artist Names in Image Generative AI Prompts W Wang, JJ Bell, JP Dotson, DA Schweidel The Impact of Artist Names in Image Generative AI Prompts (April 25, 2023), 2023 | 3 | 2023 |
Phantom Attributes: Unpacking Product Perceptions JJ Bell, JP Dotson Available at SSRN 4109569, 2022 | | 2022 |
No Silver Bullet: Cross-Media Complementarity JJ Bell, F Thomaz, AT Stephen Available at SSRN 3836621, 2021 | | 2021 |
An empirical model of screening rule choice J Bell, S Lee, GJ Russell University of Oxford, 2020 | | 2020 |