| Valuing customers S Gupta, DR Lehmann, JA Stuart Journal of marketing research 41 (1), 7-18, 2004 | 1893 | 2004 |
| Impact of sales promotions on when, what, and how much to buy S Gupta Journal of Marketing research 25 (4), 342-355, 1988 | 1692 | 1988 |
| Customer metrics and their impact on financial performance S Gupta, V Zeithaml Marketing science 25 (6), 718-739, 2006 | 1328 | 2006 |
| The long-term impact of promotion and advertising on consumer brand choice CF Mela, S Gupta, DR Lehmann Journal of Marketing research 34 (2), 248-261, 1997 | 1246 | 1997 |
| Modeling customer lifetime value S Gupta, D Hanssens, B Hardie, W Kahn, V Kumar, N Lin, N Ravishanker, ... Journal of service research 9 (2), 139-155, 2006 | 945 | 2006 |
| Customers as assets S Gupta, DR Lehmann Journal of Interactive marketing 17 (1), 9-24, 2003 | 837 | 2003 |
| Defection detection: Measuring and understanding the predictive accuracy of customer churn models SA Neslin, S Gupta, W Kamakura, J Lu, CH Mason Journal of marketing research 43 (2), 204-211, 2006 | 672 | 2006 |
| Managing customers as investments the strategic value of customers in the long run S Gupta, D Lehmann Wharton School Publishing, 2005 | 635 | 2005 |
| Managing advertising and promotion for long-run profitability K Jedidi, CF Mela, S Gupta Marketing science 18 (1), 1-22, 1999 | 595 | 1999 |
| The “shopping basket”: A model for multicategory purchase incidence decisions P Manchanda, A Ansari, S Gupta Marketing science 18 (2), 95-114, 1999 | 590 | 1999 |
| Marketing research DR Lehmann, S Gupta, JH Steckel, S Gupta Addison-Wesley, 1998 | 570 | 1998 |
| The discounting of discounts and promotion thresholds S Gupta, LG Cooper Journal of consumer research 19 (3), 401-411, 1992 | 519 | 1992 |
| Brand choice, purchase incidence, and segmentation: An integrated modeling approach RE Bucklin, S Gupta Journal of Marketing Research 29 (2), 201-215, 1992 | 487 | 1992 |
| Consumer price sensitivity and price thresholds S Han, S Gupta, DR Lehmann Journal of retailing 77 (4), 435-456, 2001 | 424 | 2001 |
| Determining segmentation in sales response across consumer purchase behaviors RE Bucklin, S Gupta, S Siddarth journal of Marketing Research 35 (2), 189-197, 1998 | 342 | 1998 |
| Commercial use of UPC scanner data: Industry and academic perspectives RE Bucklin, S Gupta Marketing Science 18 (3), 247-273, 1999 | 298 | 1999 |
| Stochastic models of interpurchase time with time-dependent covariates S Gupta Journal of Marketing Research 28 (1), 1-15, 1991 | 269 | 1991 |
| Choice and the Internet: From clickstream to research stream RE Bucklin, JM Lattin, A Ansari, S Gupta, D Bell, E Coupey, JDC Little, ... Marketing letters 13 (3), 245-258, 2002 | 228 | 2002 |
| Do display ads influence search? Attribution and dynamics in online advertising P Kireyev, K Pauwels, S Gupta International Journal of Research in Marketing 33 (3), 475-490, 2016 | 199 | 2016 |
| A model of consumer learning for service quality and usage R Iyengar, A Ansari, S Gupta Journal of marketing research 44 (4), 529-544, 2007 | 195 | 2007 |
Carl MelaT. Austin Finch Professor of Business Administration, Duke UniversityVerified email at duke.edu
