| Basic marketing EJ McCarthy, SJ Shapiro, WD Perreault Irwin-Dorsey, 1979 | 6989 | 1979 |
| Basic marketing: A managerial approach EJ McCarthy, WD Perreault, SJ Shapiro Irwin, 1990 | 626 | 1990 |
| Cranes and derricks HI Shapiro, JP Shapiro, LK Shapiro (No Title), 2011 | 256* | 2011 |
| Theory in marketing. R Cox, W Alderson, SJ Shapiro | 126 | 1964 |
| The politics of marketing: analyzing the parallel political marketplace MD Hutt, MP Mokwa, SJ Shapiro Journal of Marketing 50 (1), 40-51, 1986 | 110 | 1986 |
| A twenty-first century guide to Aldersonian marketing thought B Wooliscroft, RD Tamilia, SJ Shapiro Springer Science+ Business Media, Incorporated, 2006 | 90 | 2006 |
| Sex Differences in Personality Traits of Female and Male Masters of Business Administration Students SJ Steinberg, R., Shapiro Journal of Applied Psychology 67 (3), 306-310, 1982 | 85 | 1982 |
| Comparative marketing and economic development SJ Shapiro Science and marketing, 398-429, 1965 | 69 | 1965 |
| Marketing and Public Policy: Transformative Research in Developing Markets CJ Shultz, R Deshpandé, TB Cornwell, A Ekici, P Kothandaraman, ... Journal of Public Policy & Marketing 31 (2), 178-184, 2012 | 67 | 2012 |
| Macromarketing: origins, development, current status and possible future direction SJ Shapiro European Business Review 18 (4), 307-321, 2006 | 67 | 2006 |
| Marketing in a conserver society SJ Shapiro Business Horizons 21 (2), 3-13, 1978 | 65 | 1978 |
| Financial Dimensions of Marketing Management S Kirpalani, V. H.& Shapiro Journal of Marketing 37 (3), 40-47, 1973 | 65 | 1973 |
| Marketing and the Computer W Alderson, SJ Shapiro (No Title), 1963 | 61 | 1963 |
| Interpreting macromarketing: The construction of a major macromarketing research collection SJ Shapiro, M Tadajewski, CJ Shultz Journal of Macromarketing 29 (3), 325-334, 2009 | 46 | 2009 |
| Readings in the history of American marketing; settlement to Civil War SJ Shapiro, AF Doody | 46 | 1968 |
| Marketing effectiveness, insights from accounting and finance SJ Shapiro, VH Kirpalani (No Title), 1984 | 43 | 1984 |
| Marketing and the Information Professional: Odd Couple or Meaningful Relationship?. SJ Shapiro Special Libraries 71 (11), 469-74, 1980 | 40 | 1980 |
| Basic marketing WD Perreault, SJ Shapiro McGraw-Hill, 2000 | 37 | 2000 |
| Towards a Theory of Retail Competition W Alderson, SJ Shapiro Theory in Marketing, 190-212, 1964 | 32 | 1964 |
| Patents and progress: the sources and impact of advancing technology W Alderson, V Terpstra, SJ Shapiro (No Title), 1965 | 31 | 1965 |
