| Matching with the stars: How brand personality determines celebrity endorsement contract formation C Zamudio International Journal of Research in Marketing 33 (2), 409-427, 2016 | 44 | 2016 |
| Human brands and mutual choices: an investigation of the marketing assistant professor job market C Zamudio, Y Wang, E Haruvy Journal of the Academy of Marketing Science 41 (6), 722-736, 2013 | 37 | 2013 |
| Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective KI Mendoza-Abarca, S Anokhin, C Zamudio Journal of Business Venturing 30 (6), 793-807, 2015 | 28 | 2015 |
| Network analysis: A concise review and suggestions for family business research C Zamudio, S Anokhin, FW Kellermanns Journal of Family Business Strategy 5 (1), 63-71, 2014 | 16 | 2014 |
| The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension SA Schweiger, TR Stettler, A Baldauf, C Zamudio Strategic Management Journal 40 (11), 1822-1851, 2019 | 15 | 2019 |
| Scanning for discounts: Examining the redemption of competing mobile coupons P Mills, C Zamudio Journal of the Academy of Marketing Science 46 (5), 964-982, 2018 | 9 | 2018 |
| An investigation of age and gender differences in children’s preferences underlying choice MA Yeh, RD Jewell, C Zamudio Young Consumers, 2019 | 3 | 2019 |
| Unlocking competitiveness through scent names: A data-driven approach C Zamudio, RD Jewell Business Horizons 61 (3), 385-395, 2018 | 3 | 2018 |
| The company they keep: How human brand managers and their social networks shape job market outcomes C Zamudio, JG Moulard, AG Close SSRN: http://ssrn. com/abstract 2417720, 2014 | 3 | 2014 |
| Estimating preferences in two-sided matching markets C Zamudio, E Haruvy, Y Wang Working paper. Kent State University, 2013 | 2 | 2013 |
| What’s in a name? Scent brand names, olfactory imagery, and purchase intention C Zamudio, RD Jewell Journal of Product & Brand Management, 2020 | 1 | 2020 |
| Which Modeling Scholars Get Promoted, and How Fast? C Zamudio, M Meng Customer Needs and Solutions 2 (1), 91-104, 2015 | 1 | 2015 |
| Spritz or showcase? Gender, uncertainty, and fragrance evaluation H Meng, JL Grigsby, C Zamudio Journal of Global Fashion Marketing 11 (4), 343-360, 2020 | | 2020 |
| E13. Rooting For Rocky Or Apollo? Underdog Narratives and Crowdfunding Success C Zamudio, Y Wang ACR North American Advances, 2018 | | 2018 |
| Review Richness: How Online Consumer Review Information Content Shapes Persuasion Through Review Richness: An Abstract Y Wang, C Zamudio Academy of Marketing Science Annual Conference, 147-147, 2017 | | 2017 |
| 15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation HM Meng, C Zamudio, RD Jewell ACR North American Advances, 2017 | | 2017 |
| 5-G: How Notifications of Product Changes Influence Consumer Ambivalence Y Wang, J Wiggins, C Zamudio ACR North American Advances, 2017 | | 2017 |
| With a Little Help From My Friends: How Product and Website Socialness Drive Online Word-Of-Mouth Persuasion Y Wang, C Zamudio ACR North American Advances, 2016 | | 2016 |
| Object’S Attributes & Choice Decisions: a Developmental Investigation M Yeh, R Jewell, C Zamudio ACR North American Advances, 2014 | | 2014 |
| Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data H Meng, C Zamudio, R Jewell ACR North American Advances, 2014 | | 2014 |
Ernan HaruvyMcGill UniversityVerified email at mcgill.ca
