CÚsar Zamudio
CÚsar Zamudio
Assistant Professor of Marketing, Virginia Commonwealth University
Verified email at vcu.edu - Homepage
Cited by
Cited by
Matching with the stars: How brand personality determines celebrity endorsement contract formation
C Zamudio
International Journal of Research in Marketing 33 (2), 409-427, 2016
Human brands and mutual choices: an investigation of the marketing assistant professor job market
C Zamudio, Y Wang, E Haruvy
Journal of the Academy of Marketing Science 41 (6), 722-736, 2013
Uncovering the influence of social venture creation on commercial venture creation: A population ecology perspective
KI Mendoza-Abarca, S Anokhin, C Zamudio
Journal of Business Venturing 30 (6), 793-807, 2015
Network analysis: A concise review and suggestions for family business research
C Zamudio, S Anokhin, FW Kellermanns
Journal of Family Business Strategy 5 (1), 63-71, 2014
The complementarity of strategic orientations: A meta‐analytic synthesis and theory extension
SA Schweiger, TR Stettler, A Baldauf, C Zamudio
Strategic Management Journal 40 (11), 1822-1851, 2019
Scanning for discounts: Examining the redemption of competing mobile coupons
P Mills, C Zamudio
Journal of the Academy of Marketing Science 46 (5), 964-982, 2018
An investigation of age and gender differences in children’s preferences underlying choice
MA Yeh, RD Jewell, C Zamudio
Young Consumers, 2019
Unlocking competitiveness through scent names: A data-driven approach
C Zamudio, RD Jewell
Business Horizons 61 (3), 385-395, 2018
The company they keep: How human brand managers and their social networks shape job market outcomes
C Zamudio, JG Moulard, AG Close
SSRN: http://ssrn. com/abstract 2417720, 2014
Estimating preferences in two-sided matching markets
C Zamudio, E Haruvy, Y Wang
Working paper. Kent State University, 2013
What’s in a name? Scent brand names, olfactory imagery, and purchase intention
C Zamudio, RD Jewell
Journal of Product & Brand Management, 2020
Which Modeling Scholars Get Promoted, and How Fast?
C Zamudio, M Meng
Customer Needs and Solutions 2 (1), 91-104, 2015
Spritz or showcase? Gender, uncertainty, and fragrance evaluation
H Meng, JL Grigsby, C Zamudio
Journal of Global Fashion Marketing 11 (4), 343-360, 2020
E13. Rooting For Rocky Or Apollo? Underdog Narratives and Crowdfunding Success
C Zamudio, Y Wang
ACR North American Advances, 2018
Review Richness: How Online Consumer Review Information Content Shapes Persuasion Through Review Richness: An Abstract
Y Wang, C Zamudio
Academy of Marketing Science Annual Conference, 147-147, 2017
15-E: Putting Scent Where It Belongs: the Effects of Scent Intensity and Presentation Order on Scented Product Evaluation
HM Meng, C Zamudio, RD Jewell
ACR North American Advances, 2017
5-G: How Notifications of Product Changes Influence Consumer Ambivalence
Y Wang, J Wiggins, C Zamudio
ACR North American Advances, 2017
With a Little Help From My Friends: How Product and Website Socialness Drive Online Word-Of-Mouth Persuasion
Y Wang, C Zamudio
ACR North American Advances, 2016
Object’S Attributes & Choice Decisions: a Developmental Investigation
M Yeh, R Jewell, C Zamudio
ACR North American Advances, 2014
Follow Their Nose: Scented Product Development Using Consumer Preferences and Web Data
H Meng, C Zamudio, R Jewell
ACR North American Advances, 2014
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