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Vincent Nijs
Vincent Nijs
Assistant Professor of Marketing, Rady School of Management
Bestätigte E-Mail-Adresse bei rady.ucsd.edu - Startseite
Titel
Zitiert von
Zitiert von
Jahr
The category-demand effects of price promotions
VR Nijs, MG Dekimpe, JBEM Steenkamps, DM Hanssens
LONG-TERM IMPACT OF MARKETING: A Compendium, 187-233, 2018
7502018
Competitive reactions to advertising and promotion attacks
JBEM Steenkamp, VR Nijs, DM Hanssens, MG Dekimpe
LONG-TERM IMPACT OF MARKETING: A Compendium, 325-372, 2018
3742018
Retail-price drivers and retailer profits
VR Nijs, S Srinivasan, K Pauwels
Marketing Science 26 (4), 473-487, 2007
1632007
Empirical models of manufacturer-retailer interaction: A review and agenda for future research
KL Ailawadi, ET Bradlow, M Draganska, V Nijs, RP Rooderkerk, K Sudhir, ...
Marketing Letters 21 (3), 273-285, 2010
872010
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
812010
Wal-Mart's impact on supplier profits
Q Huang, VR Nijs, K Hansen, ET Anderson
Journal of Marketing Research 49 (2), 131-143, 2012
662012
Demand-based pricing versus past-price dependence: a cost-benefit analysis
S Srinivasan, K Pauwels, V Nijs
Journal of Marketing 72 (March), 15-27, 2008
642008
Measuring short‐and long‐run promotional effectiveness on scanner data using persistence modelling
MG Dekimpe, DM Hanssens, VR Nijs, JBEM Steenkamp
Applied Stochastic Models in Business and Industry 21 (4‐5), 409-416, 2005
372005
Outsourcing retail pricing to a category captain: The role of information firewalls
VR Nijs, K Misra, K Hansen
Marketing Science 33 (1), 66-81, 2014
362014
Advertising spending patterns and competitor impact
MJ Gijsenberg, VR Nijs
International Journal of Research in Marketing 36 (2), 232-250, 2019
192019
Tracing the impact of price promotions across categories
V Nijs
Working Paper, 0
13*
Understanding the role of adstock in advertising decisions
MJ Gijsenberg, HJ Van Heerde, MG Dekimpe, VR Nijs
Available at SSRN 1905426, 2011
8*2011
Resident attitudes towards tourism
V Nijs
Testing the resident empowerment through tourism scale 481, 2017
32017
Selecting a category captain: The impact on manufacturers, retailers, and consumers
K Misra, V Nijs, K Hansen
School of Management, University of California, San Diego, 2009
22009
De Vlaanderenvakantieganger
V Nijs, R De Bruyn
De Boeck Hoger, 2002
22002
Essays on the dynamic category-level impact of price promotions
V Nijs
Dissertation, 2001
22001
Advertising Timing: In-Phase of Out-of-Phase with Competitors
M Gijsenberg, VR Nijs
12018
Emotional Counter-Conditioning of Brand Attitudes
M Brendl, V Nijs, E Walther, J Moeller
ACR North American Advances, 2013
12013
Advertising Timing
M Gijsenberg, VR Nijs
Research Report, 2018
2018
Investigating the Timing of Advertising Pulses
M Gijsenberg, VR Nijs
2013 ANZMAC Conference, 2013
2013
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