| From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing PC Verhoef, PK Kannan, JJ Inman Journal of retailing 91 (2), 174-181, 2015 | 3278 | 2015 |
| Implications of loyalty program membership and service experiences for customer retention and value RN Bolton, PK Kannan, MD Bramlett Journal of the academy of marketing science 28 (1), 95-108, 2000 | 2123 | 2000 |
| Digital marketing: A framework, review and research agenda PK Kannan International journal of research in marketing 34 (1), 22-45, 2017 | 1810 | 2017 |
| From social to sale: The effects of firm-generated content in social media on customer behavior A Kumar, R Bezawada, R Rishika, R Janakiraman, PK Kannan Journal of marketing 80 (1), 7-25, 2016 | 1265 | 2016 |
| Marketing analytics for data-rich environments M Wedel, PK Kannan Journal of marketing 80 (6), 97-121, 2016 | 1026 | 2016 |
| Value co‐creation: theoretical approaches and practical implications H Saarijärvi, PK Kannan, H Kuusela European business review 25 (1), 6-19, 2013 | 616 | 2013 |
| E-service: a new paradigm for business in the electronic environment RT Rust, PK Kannan Communications of the ACM 46 (6), 36-42, 2003 | 594 | 2003 |
| Attributing conversions in a multichannel online marketing environment: An empirical model and a field experiment H Li, PK Kannan Journal of marketing research 51 (1), 40-56, 2014 | 542 | 2014 |
| Dynamic pricing on the Internet: Importance and implications for consumer behavior PKK PK Kannan International Journal of Electronic Commerce 5 (3), 63-83, 2001 | 465 | 2001 |
| Wireless commerce: marketing issues and possibilities PK Kannan, AM Chang, AB Whinston Proceedings of the 34th Annual Hawaii International Conference on System …, 2001 | 414 | 2001 |
| The customer economics of internet privacy RT Rust, PK Kannan, N Peng Journal of the Academy of Marketing Science 30 (4), 455-464, 2002 | 377 | 2002 |
| An interdisciplinary perspective on IT services management and service science IR Bardhan, H Demirkan, PK Kannan, RJ Kauffman, R Sougstad Journal of Management Information Systems 26 (4), 13-64, 2010 | 367 | 2010 |
| Consumer behavioral loyalty CK Yim, PK Kannan Journal of business research 44 (2), 75-92, 1999 | 282 | 1999 |
| Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ... Journal of Interactive Marketing 40 (1), 1-8, 2017 | 273 | 2017 |
| Leveraging Web 2.0 in government AM Chang, PK Kannan IBM Center for the Business of Government, 2008 | 226 | 2008 |
| Strategic online and offline retail pricing: a review and research agenda D Grewal, R Janakiraman, K Kalyanam, PK Kannan, B Ratchford, R Song, ... Journal of interactive marketing 24 (2), 138-154, 2010 | 208 | 2010 |
| E-service: New directions in theory and practice RT Rust, PK Kannan ME Sharpe, 2002 | 207 | 2002 |
| Marketing information on the I-Way: data junkyard or information gold mine? PK Kannan, AM Chang, AB Whinston Communications of the ACM 41 (3), 35-43, 1998 | 189 | 1998 |
| The informational value of social tagging networks H Nam, PK Kannan Journal of Marketing 78 (4), 21-40, 2014 | 180 | 2014 |
| Using online search data to forecast new product sales G Kulkarni, PK Kannan, W Moe Decision support systems 52 (3), 604-611, 2012 | 170 | 2012 |
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
