| Determinants of market competitiveness in an environmentally sustainable tourism industry SS Hassan Journal of travel research 38 (3), 239-245, 2000 | 2011 | 2000 |
| Customer and non‐customer perspectives for examining corporate reputation HM Shamma, SS Hassan Journal of Product & Brand Management 18 (5), 326-337, 2009 | 249 | 2009 |
| Linking customer‐based brand equity with brand market performance: a managerial approach AH Tolba, SS Hassan Journal of Product & Brand Management 18 (5), 356-366, 2009 | 210 | 2009 |
| Understanding the new bases for global market segmentation SS Hassan, S Craft, W Kortam Journal of Consumer Marketing 20 (5), 446-462, 2003 | 186 | 2003 |
| Identification of global consumer segments: a behavioral framework SS Hassan, LP Katsanis Journal of International Consumer Marketing 3 (2), 11-28, 1991 | 180 | 1991 |
| Linking global market segmentation decisions with strategic positioning options SS Hassan, SH Craft Journal of Consumer Marketing 22 (2), 81-89, 2005 | 144 | 2005 |
| Global market segmentation strategies and trends SS Hassan, LP Katsanis Globalization of consumer markets, 47-62, 2014 | 142 | 2014 |
| Achieving superior customer experience: An investigation of multichannel choices in the travel and tourism industry of an emerging market AA Mahrous, SS Hassan Journal of Travel Research 56 (8), 1049-1064, 2017 | 136 | 2017 |
| Examining world market segmentation and brand positioning strategies SS Hassan, S Craft Journal of Consumer marketing 29 (5), 344-356, 2012 | 100 | 2012 |
| Integrating product and corporate brand equity into total brand equity measurement HM Shamma, SS Hassan International Journal of marketing studies 3 (1), 11, 2011 | 88 | 2011 |
| Globalization of consumer markets: structures and strategies E Kaynak, S Hassan Routledge, 2014 | 87 | 2014 |
| Customer engagement on social media: how to enhance continuation of use R Hussein, S Hassan Online Information Review 41 (7), 1006-1028, 2017 | 65 | 2017 |
| Nation branding: the strategic imperative for sustainable market competitiveness S Hassan, AA Mahrous Journal of Humanities and Applied Social Sciences 1 (2), 146-158, 2019 | 64 | 2019 |
| An extension and further validation of a community-based consumer well-being measure MJ Sirgy, DJ Lee, S Grzeskowiak, JC Chebat, JS Johar, A Hermann, ... Journal of Macromarketing 28 (3), 243-257, 2008 | 59 | 2008 |
| Global marketing: Perspectives and cases SS Hassan, RD Blackwell (No Title), 1994 | 58 | 1994 |
| Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance H Shamma, S Hassan Benchmarking: An International Journal 20 (3), 377-395, 2013 | 56 | 2013 |
| Impact of international trade and multinational corporations on the environment and sustainable livelihoods of rural women in Akwa-Ibom State C Hassan, J Olawoye, K Nnadozie Niger Delta Region, Nigeria, 2002 | 47 | 2002 |
| “Retaining the Allure of Luxury Brands during an Economic Downturn: Can brand globalness influence consumer perception?” S Hassan, M Husic, P Duverger Journal of Fashion Marketing and Management 19 (Issue 4), Pages 1-16, 2015 | 42 | 2015 |
| Nation Branding Effects on Retrospective Global Evaluation of Past Travel Experiences M Nikolova, S Hassan Journal of Business Research 66 (6), 752-758, 2013 | 40 | 2013 |
| Marketing management in an Islamic banking environment: in search of an innovative marketing concept DN Shook, SS Hassan International Journal of Bank Marketing 6 (1), 21-30, 1988 | 38 | 1988 |
Ahmed TolbaProfessor, The American University in CairoBestätigte E-Mail-Adresse bei aucegypt.edu
