Leopoldo Arias-Bolzmann
Leopoldo Arias-Bolzmann
Pontificia Universidad Católica del Perú. CENTRUM Graduate Business School
Verified email at pucp.pe - Homepage
Title
Cited by
Cited by
Year
Effects of absurdity in advertising: The moderating role of product category attitude and the mediating role of cognitive responses
L Arias-Bolzmann, G Chakraborty, JC Mowen
Journal of Advertising 29 (1), 35-49, 2000
1402000
Non-technological innovations: Market performance of exporting firms in South America
C Pino, C Felzensztein, AM Zwerg-Villegas, L Arias-Bolzmann
Journal of Business Research 69 (10), 4385-4393, 2016
392016
Wine pricing: The influence of country of origin, variety, and wine magazine ratings
L Arias‐Bolzmann, O Sak, A Musalem, L Lodish, R Báez, LJ De Sousa
International Journal of Wine Marketing, 2003
232003
Comparative studies among three countries on the three types of employees: cultural influence and the issue of study methodology
CW Kim, L Arias-Bolzmann, E Magoshi
Proceedings of the Pan-Pacific Conference 26 (2006), 112-114, 2009
62009
Culture’s influence on the perceived characteristics of employees: Comparing the views of US and Chilean workers
CW Kim, L Arias-Bolzmann, II Smith, M Harlan
52009
Empirical Investigation of Absurdism's Impact on Consumer Responses to Print Advertising
LG Arias-Bolzmann
31993
Decisions in hierarchical production planning: goals, heuristics and bias
L ARIAS-BOLZMANN, WF AGURTO, AM CHAVEZ, R PANTOJA, A PINTO
Revista Espacios 39 (14), 2018
22018
International Journal of Wine Marketing
L Arias-Bolzmann, O Sak, A Musalem, L Lodish, R Báez, LJ De
Emerald Insight. International Journal of Wine Marketing, 1989
21989
The Tree Metaphor: A Creative Approach to Understanding Marketing
LG Arias-Bolzmann
International Journal of Case Method Research & Application XIX 3, 2007
12007
Millennials' use of online social networks for job search: The Ecuadorian case
G Lucero‐Romero, LG Arias‐Bolzmann
Psychology & Marketing 37 (3), 359-368, 2020
2020
Information Technology and Marketing: Implications in the educational and labor gap
LG ARIAS-BOLZMANN, PW LLANOS
Information Technology 40 (5), 26, 2019
2019
Hyperlocation in the Chilean pharmacy market: Its influence in consumer purchasing decisions
LG ARIAS-BOLZMANN, H HEVIA
Revista ESPACIOS 39 (51), 2018
2018
El baile de las" S".¿ Dónde está el Smartmarketing?
LA Bolzmann
Strategia, 56-57, 2014
2014
Mitos del Marketing
LA Bolzmann
Strategia, 30-31, 2014
2014
TCS YY S ee STT MMM BM
G Lucero-Romero, LG Arias-Bolzmann
Non-technological innovations: market performance of exporting firms in South American emerging economies
C Pino, C Felzensztein, AM Zwerg-Villegas, LG Arias Bolzmann
CENTRUM Publishing, 0
Factors Influencing the Purchasing Decision within a Hypercompetitive and Hyperlocalized Market: The Case of the Chilean Pharmacies Market
LG Arias Bolzmann, H Hevia, F Shurmann
CENTRUM Publishing, 0
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Articles 1–17