| Is sport becoming too commercialised? The Houston Astros' public relations crisis R Jensen, B Butler International Journal of Sports Marketing and Sponsorship 9 (1), 18-27, 2007 | 29 | 2007 |
| New league, new market and new sponsorship: an exploratory study of attitudes towards shirt sponsorship in Major League Soccer R Jensen, N Bowman, Y Wang, B Larson Soccer & Society 13 (4), 536-554, 2012 | 26 | 2012 |
| Challenges in dryland agriculture; A global perspective PW Unger, TV Sneed, WR Jordan, R Jensen Texas Agric Exp Sta, Lubbock, TX, USA, 1988 | 22 | 1988 |
| Using communication research to gather stakeholder preferences to improve groundwater management models: a South Texas case study R Jensen, V Uddameri Journal of Science Communication 8 (1), A02, 2009 | 17 | 2009 |
| Developing international sports markets: Professional sports selling to new segments with new promotions. BV Larson, R Jensen, ND Bowman Journal of International Business Disciplines 6 (2), 2011 | 16 | 2011 |
| Looking at shirt sponsorships from both sides of the pond: comparing global trends versus America’s Major League Soccer RW Jensen, ND Bowman, BV Larson, Y Wang Soccer & Society 14 (4), 515-524, 2013 | 14 | 2013 |
| The importance of building positive relationships between Hispanic audiences and Major League Soccer franchises: a case study of the public relations challenges facing Houston 1836 R Jensen, J Sosa Soccer & Society 9 (4), 477-490, 2008 | 13 | 2008 |
| Indoor water conservation R Jensen Texas Water Resources 17 (4), 1-6, 1991 | 13 | 1991 |
| A new approach to regional water management: two plans are developed to manage and protect the Edwards Aquifer. R Jensen | 10 | 1988 |
| The influences of human activities on the waters of the Pecos Basin of Texas: A brief overview R Jensen, W Hatler, M Mecke, C Hart Texas Water Resources Institute, 2006 | 9 | 2006 |
| Understanding How the Public Perceives the Importance of University Research in the United States R Jensen Journal of Science Communication 4 (1), A02, 2005 | 9 | 2005 |
| How do fans react when sports teams are named after corporations? R Jensen, S Weston, Y Wang Sport Journal 11 (1), 2008 | 8 | 2008 |
| Evaluation of wild, primitive, and adapted sorghums for drought resistance PL Gaosegelwe, MB Kirkham, PW Unger, TV Sneed, WR Jordan, ... Challenges in Dryland Agriculture. A Global Perspective. Amarillo/Bushland …, 1990 | 8 | 1990 |
| Advances in mulch farming in China M Shijun, PW Unger, TV Sneed, WR Jordan, R Jensen Challenges in dryland agriculture: a global perspective, 510-511, 1988 | 8 | 1988 |
| Ogallala Aquifer: Using improved irrigation technology and water conservation to meet future needs. Texas Water Resource Institute R Jensen Available on-line at: http://twri. tamu. edu/newsletters/texaswaterresources …, 2004 | 7 | 2004 |
| Looking at the extraordinary success of the ‘Clockwork Orange’: examining the brilliance of total football played by the Netherlands R Jensen Soccer & Society 15 (5), 720-731, 2014 | 6 | 2014 |
| Why droughts plague Texas R Jensen Texas Water Resources 22 (2), 1996 | 6 | 1996 |
| Inland Chemical Spills R Jensen Texas Water Resources Institute 1 (1), 2, 2001 | 5 | 2001 |
| Conservation-effective farming systems for the tropics SA El-Swaify, PW Unger, TV Sneed, PW Jordan, R Jensen Challenges to Dryland Agriculture, A Global Perspective, Proc, 134-136, 1990 | 5 | 1990 |
| Sludge management activities in Texas R Jensen BioCycle (USA) 29 (3), 1988 | 5 | 1988 |
