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Elisabeth Honka
Elisabeth Honka
Associate Professor of Marketing, University of California Los Angeles
Verified email at anderson.ucla.edu - Homepage
Title
Cited by
Cited by
Year
Quantifying Search and Switching Costs in the US Auto Insurance Industry
E Honka
The RAND Journal of Economics 45 (4), 847-884, 2014
3282014
The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review
P Manchanda, E Honka
Yale J. Health Pol'y L. & Ethics 5, 785, 2005
2512005
Advertising, Consumer Awareness and Choice: Evidence from the US Banking Industry
E Honka, A Hortašsu, MA Vitorino
The RAND Journal of Economics 48 (3), 611-646, 2017
1882017
Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry
E Honka, P Chintagunta
Marketing Science 36 (1), 21-40, 2017
1742017
Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network
M Ameri, E Honka, Y Xie
Marketing Science 38 (4), 567-583, 2019
48*2019
Empirical Search and Consideration Sets
E Honka, A Hortašsu, M Wildenbeest
North-Holland, 2019
272019
Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits
D Yavorsky, E Honka, K Chen
Quantitative Marketing and Economics 19 (1), 1-52, 2021
202021
Advancing Non-Compensatory Choice Models in Marketing
A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ...
Customer Needs and Solutions 5 (1), 81-91, 2018
162018
Informational and Non-Informational Advertising Content
YL Tsai, E Honka
Marketing Science 40 (6), 1030 - 1058, 2021
12*2021
Search Gaps and Consumer Fatigue
R Ursu, Q Zhang, E Honka
Marketing Science (forthcoming); available at SSRN 3521019, 2021
7*2021
Viewing Modus and Media Franchise Engagement
M Ameri, E Honka, Y Xie
Available at SSRN 2986395, 2019
6*2019
From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network
M Ameri, E Honka, Y Xie
Journal of Marketing Research (forthcoming), 2022
4*2022
Search Routes in Mobile Commerce
L Zhang, R Ursu, E Honka, O Yao
2022
The Sequential Search Model: Assumptions, Properties, and Estimation
R Ursu, E Honka, S Seiler
2022
Technology Adoption and Depression Diagnosis: Evidence from the Adoption of Multiple Technologies
X Li, E Honka, P Chintagunta
2018
A Descriptive Analysis of Advertising Content: Insights from the U.S. Auto Insurance Industry
E Honka, YL Tsai
2018
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