| Quantifying Search and Switching Costs in the US Auto Insurance Industry E Honka The RAND Journal of Economics 45 (4), 847-884, 2014 | 328 | 2014 |
| The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative Review P Manchanda, E Honka Yale J. Health Pol'y L. & Ethics 5, 785, 2005 | 251 | 2005 |
| Advertising, Consumer Awareness and Choice: Evidence from the US Banking Industry E Honka, A Hortaçsu, MA Vitorino The RAND Journal of Economics 48 (3), 611-646, 2017 | 188 | 2017 |
| Simultaneous or Sequential? Search Strategies in the US Auto Insurance Industry E Honka, P Chintagunta Marketing Science 36 (1), 21-40, 2017 | 174 | 2017 |
| Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community Network M Ameri, E Honka, Y Xie Marketing Science 38 (4), 567-583, 2019 | 48* | 2019 |
| Empirical Search and Consideration Sets E Honka, A Hortaçsu, M Wildenbeest North-Holland, 2019 | 27 | 2019 |
| Consumer Search in the U.S. Auto Industry: The Role of Dealership Visits D Yavorsky, E Honka, K Chen Quantitative Marketing and Economics 19 (1), 1-52, 2021 | 20 | 2021 |
| Advancing Non-Compensatory Choice Models in Marketing A Aribarg, T Otter, D Zantedeschi, GM Allenby, T Bentley, DJ Curry, ... Customer Needs and Solutions 5 (1), 81-91, 2018 | 16 | 2018 |
| Informational and Non-Informational Advertising Content YL Tsai, E Honka Marketing Science 40 (6), 1030 - 1058, 2021 | 12* | 2021 |
| Search Gaps and Consumer Fatigue R Ursu, Q Zhang, E Honka Marketing Science (forthcoming); available at SSRN 3521019, 2021 | 7* | 2021 |
| Viewing Modus and Media Franchise Engagement M Ameri, E Honka, Y Xie Available at SSRN 2986395, 2019 | 6* | 2019 |
| From Strangers to Friends: Tie Formations and Online Activities in an Evolving Social Network M Ameri, E Honka, Y Xie Journal of Marketing Research (forthcoming), 2022 | 4* | 2022 |
| Search Routes in Mobile Commerce L Zhang, R Ursu, E Honka, O Yao | | 2022 |
| The Sequential Search Model: Assumptions, Properties, and Estimation R Ursu, E Honka, S Seiler | | 2022 |
| Technology Adoption and Depression Diagnosis: Evidence from the Adoption of Multiple Technologies X Li, E Honka, P Chintagunta | | 2018 |
| A Descriptive Analysis of Advertising Content: Insights from the U.S. Auto Insurance Industry E Honka, YL Tsai | | 2018 |
