Kevin Wise
Kevin Wise
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Cited by
Enjoyment of advergames and brand attitudes: The impact of thematic relevance
K Wise, PD Bolls, H Kim, A Venkataraman, R Meyer
Journal of Interactive Advertising 9 (1), 27-36, 2008
Moderation, response rate, and message interactivity: Features of online communities and their effects on intent to participate
K Wise, B Hamman, K Thorson
Journal of Computer-Mediated Communication 12 (1), 24-41, 2006
Emotional responses during social information seeking on Facebook
K Wise, S Alhabash, H Park
Cyberpsychology, Behavior, and Social Networking 13 (5), 555-562, 2010
How avatar customizability affects children's arousal and subjective presence during junk food–sponsored online video games
R Bailey, K Wise, P Bolls
CyberPsychology & Behavior 12 (3), 277-283, 2009
Captured by the World Wide Web: Orienting to structural and content features of computer-presented information
A Lang, J Borse, K Wise, P David
Communication Research 29 (3), 215-245, 2002
Exploring the motivations of Facebook use in Taiwan
S Alhabash, H Park, A Kononova, Y Chiang, K Wise
Cyberpsychology, behavior, and social networking 15 (6), 304-311, 2012
Do you filter who you are?: Excessive self-presentation, social cues, and user evaluations of Instagram selfies
S Hong, MR Jahng, N Lee, KR Wise
Computers in Human Behavior 104, 106159, 2020
Motivated processing of fear appeal and disgust images in televised anti-tobacco ads
G Leshner, P Bolls, K Wise
Journal of Media Psychology, 2011
The real you? The role of visual cues and comment congruence in perceptions of social attractiveness from Facebook profiles
S Hong, E Tandoc Jr, EA Kim, B Kim, K Wise
Cyberpsychology, Behavior, and Social Networking 15 (7), 339-344, 2012
The effect of searching and surfing on recognition of destination images on Facebook pages
SB Kim, DY Kim, K Wise
Computers in Human Behavior 30, 813-823, 2014
Choosing and reading online news: How available choice affects cognitive processing
K Wise, PD Bolls, SR Schaefer
Journal of broadcasting & electronic media 52 (1), 69-85, 2008
The effect of user control on the cognitive and emotional processing of pictures
K Wise, B Reeves
Media Psychology 9 (3), 549-566, 2007
PeaceMaker: Changing students’ attitudes toward Palestinians and Israelis through video game play
SE Alhabash, K Wise
International Journal of Communication 6, 25, 2012
Brand interactivity and its effects on the outcomes of advergame play
J Lee, H Park, K Wise
New media & society 16 (8), 1268-1286, 2014
When words collide online: How writing style and video intensity affect cognitive processing of online news
K Wise, P Bolls, J Myers, M Sternadori
Journal of Broadcasting & Electronic Media 53 (4), 532-546, 2009
Playing their game: Changing stereotypes of Palestinians and Israelis through videogame play
S Alhabash, K Wise
New media & society 17 (8), 1358-1376, 2015
Memorable metaphor: How different elements of visual rhetoric affect resource allocation and memory for advertisements
M Peterson, K Wise, Y Ren, Z Wang, J Yao
Journal of Current Issues & Research in Advertising 38 (1), 65-74, 2017
The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising1
A Lang, K Wise, S Lee, X Cai
Sex in advertising, 107-132, 2014
Effects of emotional tone and visual complexity on processing health information in prescription drug advertising
RL Norris, RL Bailey, PD Bolls, KR Wise
Health Communication 27 (1), 42-48, 2012
Exploring the hardwired for news hypothesis: How threat proximity affects the cognitive and emotional processing of health-related print news
K Wise, P Eckler, A Kononova, J Littau
Communication Studies 60 (3), 268-287, 2009
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