Marketing research: Within a changing information environment JF Hair, RP Bush, DJ Ortinau McGraw-Hill, 2003 | 2281 | 2003 |
Essentials of marketing research JF Hair, MW Celsi, DJ Ortinau, RP Bush McGraw-Hill, 2017 | 1906 | 2017 |
Marketing research: A practical approach for the new millennium JF Hair, RP Bush, DJ Ortinau (No Title), 2000 | 705 | 2000 |
Investigación de mercados JF Hair Biblioteca Hernán Malo González, 2010 | 684 | 2010 |
Marketing research JF Hair, RP Bush, DJ Ortinau McGraw-Hill Higher Education, 2008 | 393* | 2008 |
Fundamentos de pesquisa de marketing-3 JF Hair Jr, MW Celsi, DJ Ortinau, RP Bush AMGH Editora, 2014 | 321 | 2014 |
Marketing research E Shiu, H Joseph, B Robert, O David McGraw Hill, 2009 | 276 | 2009 |
Investigación de mercados: en un ambiente de información digital JF Hair, RP Bush, DJ Ortinau McGraw-Hill, 2010 | 263 | 2010 |
Developing A Behavior Based Scale to Assess Retail Salesper RP Bush, DJ Ortinau, AJ Bush, JF Hair Jr Journal of Retailing 66 (1), 119, 1990 | 170 | 1990 |
Exploring consumers' postadoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation RL Anderson, DJ Ortinau Journal of Business Research 17 (3), 283-298, 1988 | 106 | 1988 |
The use of importance-performance analysis for improving the quality of marketing education: interpreting faculty-course evaluations DJ Ortinau, AJ Bush, RP Bush, JL Twible Journal of Marketing Education 11 (2), 78-86, 1989 | 95 | 1989 |
I’ll have the usual: how restaurant brand image, loyalty, and satisfaction keep customers coming back JA Espinosa, DJ Ortinau, N Krey, L Monahan Journal of Product & Brand Management 27 (6), 599-614, 2018 | 92 | 2018 |
Writing and publishing important scientific articles: A reviewer's perspective DJ Ortinau Journal of Business Research 64 (2), 150-156, 2011 | 88 | 2011 |
Marketing research BA Lukas, F Joseph, RP Bush, DJ Ortinau McGraw-Hill, 2004 | 82 | 2004 |
When multiple identities compete: The role of centrality in self‐brand connections TR Harmon‐Kizer, A Kumar, D Ortinau, J Stock Journal of Consumer Behaviour 12 (6), 483-495, 2013 | 58 | 2013 |
Marketing research: a practical approach for the new millenium JF Hair, RP Bush, DJ Ortinau Language 22 (682p), 25cm, 2000 | 56 | 2000 |
Debunking legendary beliefs about student samples in marketing research JA Espinosa, DJ Ortinau Journal of Business Research 69 (8), 3149-3158, 2016 | 51 | 2016 |
Marketing Research within a changing environment. Revised international edition J Hair, R Bush, D Ortinau McGraw-Hill, New York, USA 589 (2006), 566, 2006 | 44 | 2006 |
Investigación de mercados: en un ambiente de información digital . F Joseph Jr, RP Bush, DJ Ortinau McGraw-Hill Interamericana, 2014 | 40 | 2014 |
Science is about corroborating empirical evidence, even in academic business research journals BJ Babin, DJ Ortinau, JL Herrmann, C Lopez Journal of Business Research 126, 504-511, 2021 | 38 | 2021 |