| Partner-based opportunism, interface structure, and performance efficiency in upstream and downstream alliance activities contexts G Musarra, KT Bowen, MJ Robson, S Spyropoulou Industrial Marketing Management 93, 76-89, 2021 | 14 | 2021 |
| How and when Narcissism and faith in humanity drive sustainable consumption KT Bowen, G Musarra, YC Ou Psychology & Marketing 39 (9), 1706-1724, 2022 | 13 | 2022 |
| How need for closure and deal proneness shape consumers’ freemium versus premium price choices A Biraglia, KT Bowen, MHEE Gerrath, G Musarra Journal of Business Research 143, 157-170, 2022 | 7 | 2022 |
| FRONT LINE EMPLOYEE DIVERSITY AND BRAND EQUITY: AN EXPERIMENTAL INVESTIGATION KT Bowen, C Papadopoulou, G Musarra Global Marketing Conference, 72-77, 2023 | | 2023 |
| Does the frog-pond effect always hold? How social comparison affects exercise performance and happiness K Tejedor Bowen University of Leeds, 2020 | | 2020 |
