| The dynamics of consumer behavior: A goal systemic perspective CE Kopetz, AW Kruglanski, ZG Arens, J Etkin, HM Johnson Journal of Consumer Psychology 22 (2), 208-223, 2012 | 203 | 2012 |
| Who needs a reason to indulge? Happiness following reason-based indulgent consumption FE Petersen, HJ Dretsch, YK Loureiro International Journal of Research in Marketing 35 (1), 170-184, 2018 | 53 | 2018 |
| Consumer psychology in a social media world CV Dimofte, CP Haugtvedt, RF Yalch Routledge, 2016 | 46 | 2016 |
| Why are some brand co-creation activities more effective than others? The effects of brand knowledge potential and self-brand connection on brand engagement intentions HJ Dretsch, A Kirmani Advances in consumer research 42 (3), 535-536, 2014 | 20 | 2014 |
| Hearing their voice: When brand co-creation leads to social brand engagement HJ Dretsch, A Kirmani Consumer psychology in a social media world, 135-153, 2015 | 6 | 2015 |
| Designing brand cocreation activities to increase digital consumer engagement HJ Dretsch, A Kirmani, J Lundberg Journal of Interactive Marketing 59 (2), 151-166, 2024 | 4 | 2024 |
| Brand Secret Micro-Collectives HJ Dretsch, CE Reid Journal of the Association for Consumer Research 6 (4), 0 | 4* | |
| Spicing things up with a (brand) secret HJ Dretsch, CE Reid Advances in consumer research 47, 543-546, 2019 | 2 | 2019 |
| In pursuit of luxury: Anterior cingulate cortex activation in response to luxury brands depends on goal-congruent cues A Craig, HM Johnson, S Wood, Y Komarova ACR North American Advances, 2011 | 1 | 2011 |
| Brand Secret Micro-Collectives https://doi.org/10.1086/715544 HJ Dretsch, CE Reid Journal of the Association for Consumer Research 6 (4), 2021 | | 2021 |
| Spicing Things Up With a (Brand) Secret H Johnson Dretsch, C Emmerson Reid ACR North American Advances, 2019 | | 2019 |
| HEARING THEIR VOICE WBC Leads Consumer Psychology in a Social Media World, 135, 2015 | | 2015 |
| The role of self-brand connection in brand priming and brand co-creation contexts HM Johnson University of Maryland, College Park, 2014 | | 2014 |
| Indulging and Proud of It: Positive Emotional Responses to Reason-Based Luxury Consumption F Espinoza, HM Johnson, Y Komarova ACR Asia-Pacific Advances, 2012 | | 2012 |
| Priming Susceptibility: the Moderating Role of Self-Brand Connection on Nonconscious Priming Effects H Johnson, A Kirmani ACR North American Advances, 2011 | | 2011 |
| Indulging and Proud of it: Emotional Responses to Reason-Based Indulgent Consumption F Espinoza, HM Johnson, Y Komarova BUILDING CONNECTIONS 39, 502, 2011 | | 2011 |
| HEATHER M. JOHNSON HM Johnson, A Kirmani, WASB Co‐Creation, AME Than | | |
Yuliya Komarova LoureiroAssociate Professor of Marketing, Fordham UniversityVerified email at fordham.edu
