Ronald Goldsmith
Ronald Goldsmith
Professor of Marketing, Florida State University
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Electronic word-of-mouth in hospitality and tourism management
SW Litvin, RE Goldsmith, B Pan
Tourism management 29 (3), 458-468, 2008
Measuring consumer innovativeness
RE Goldsmith, CF Hofacker
Journal of the academy of marketing science 19, 209-221, 1991
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands
RE Goldsmith, BA Lafferty, SJ Newell
Journal of advertising 29 (3), 43-54, 2000
Status consumption in consumer behavior: Scale development and validation
JK Eastman, RE Goldsmith, LR Flynn
Journal of marketing theory and practice 7 (3), 41-52, 1999
Measuring motivations for online opinion seeking
RE Goldsmith, D Horowitz
Journal of interactive advertising 6 (2), 2-14, 2006
Consumer psychology for marketing
GR Foxall, RE Goldsmith, S Brown
Cengage Learning EMEA, 1998
Opinion leaders and opinion seekers: Two new measurement scales
LR Flynn, RE Goldsmith, JK Eastman
Journal of the academy of marketing science 24, 137-147, 1996
Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad
BA Lafferty, RE Goldsmith
Journal of business research 44 (2), 109-116, 1999
A short, reliable measure of subjective knowledge
LR Flynn, RE Goldsmith
Journal of business research 46 (1), 57-66, 1999
The development of a scale to measure perceived corporate credibility
SJ Newell, RE Goldsmith
Journal of business research 52 (3), 235-247, 2001
The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions
BA Lafferty, RE Goldsmith, SJ Newell
Journal of marketing theory and practice 10 (3), 1-11, 2002
The impact of the alliance on the partners: A look at cause–brand alliances
BA Lafferty, RE Goldsmith, GTM Hult
Psychology & Marketing 21 (7), 509-531, 2004
Cause–brand alliances: does the cause help the brand or does the brand help the cause?
BA Lafferty, RE Goldsmith
Journal of business research 58 (4), 423-429, 2005
Identifying innovators in consumer product markets
R Goldsmith, L Reinecke Flynn
European journal of marketing 26 (12), 42-55, 1992
Market mavens: Psychological influences
RA Clark, RE Goldsmith
Psychology & Marketing 22 (4), 289-312, 2005
The personalised marketplace: beyond the 4Ps
RE Goldsmith
Marketing Intelligence & Planning, 1999
Fashion innovativeness and self‐concept: a replication
RE Goldsmith, MA Moore, P Beaudoin
Journal of Product & Brand Management 8 (1), 7-18, 1999
The measurement of innovativeness
RE Goldsmith, GR Foxall
The international handbook on innovation 5, 321-330, 2003
Innovativeness and price sensitivity: managerial, theoretical and methodological issues
RE Goldsmith, SJ Newell
Journal of Product & Brand Management 6 (3), 163-174, 1997
The generality/specificity issue in consumer innovativeness research
RE Goldsmith, JB Freiden, JK Eastman
Technovation 15 (10), 601-612, 1995
Das System kann den Vorgang jetzt nicht ausführen. Versuchen Sie es später erneut.
Artikel 1–20