Ronald Goldsmith

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Koautoren

Leisa Reinecke FlynnProfessor of Marketing, Valdosta State UniversityBestätigte E-Mail-Adresse bei usm.edu
Ronald A. ClarkMissouri State UniversityBestätigte E-Mail-Adresse bei MissouriState.edu
Elizabeth GoldsmithProfessor of Family Resource Management, Florida State UniversityBestätigte E-Mail-Adresse bei fsu.edu
Charles F. HofackerCarl DeSantis Prof. of Business Administration and Prof. of Marketing, Florida State UniversityBestätigte E-Mail-Adresse bei business.fsu.edu
Steve NewellProfessor of Marketing, Western Michigan UniversityBestätigte E-Mail-Adresse bei wmich.edu
Stephen LitvinCollege of CharlestonBestätigte E-Mail-Adresse bei cofc.edu
Jacqueline EastmanGeorgia Southern UniversityBestätigte E-Mail-Adresse bei georgiasouthern.edu
Bing Pan 潘冰Penn State UniversityBestätigte E-Mail-Adresse bei psu.edu
Margherita PaganiFull Professor, SKEMA Business SchoolBestätigte E-Mail-Adresse bei skema.edu
Rodoula H. TsiotsouProfessor of Services Marketing, University of Macedonia, GreeceBestätigte E-Mail-Adresse bei uom.edu.gr
Esther SwilleyKansas State UniversityBestätigte E-Mail-Adresse bei ksu.edu
Daekwan KimFlorida State UniversityBestätigte E-Mail-Adresse bei fsu.edu
Eileen BridgesProfessor of Marketing, Kent State UniversityBestätigte E-Mail-Adresse bei alumni.caltech.edu
David HorowitzProfessor of Marketing, Sonoma State UniversityBestätigte E-Mail-Adresse bei sonoma.edu
James J. ZbojaAssociate Professor of Marketing, Creighton UniversityBestätigte E-Mail-Adresse bei creighton.edu
William J MontfordAssistant Professor, Jacksonville UniversityBestätigte E-Mail-Adresse bei ju.edu
G. Tomas M. HultMichigan State UniversityBestätigte E-Mail-Adresse bei msu.edu
Kelly CowartAssociate Professor of Marketing, Grand Valley State UniversityBestätigte E-Mail-Adresse bei gvsu.edu
Wan Jamaliah Wan JusohIIUMBestätigte E-Mail-Adresse bei iium.edu.my
Richard HeiensUniversity of South Carolina BeaufortBestätigte E-Mail-Adresse bei uscb.edu

Folgen

Ronald Goldsmith

Professor of Marketing, Florida State University

Bestätigte E-Mail-Adresse bei business.fsu.edu

Marketing


Titel Nach Zitationen sortieren Nach Jahr sortieren Nach Titel sortieren	Zitiert von Zitiert von	Jahr
Electronic word-of-mouth in hospitality and tourism management SW Litvin, RE Goldsmith, B Pan Tourism management 29 (3), 458-468, 2008	4163	2008
Measuring consumer innovativeness RE Goldsmith, CF Hofacker Journal of the academy of marketing science 19 (3), 209-221, 1991	2108	1991
The impact of corporate credibility and celebrity credibility on consumer reaction to advertisements and brands RE Goldsmith, BA Lafferty, SJ Newell Journal of advertising 29 (3), 43-54, 2000	1971	2000
Status consumption in consumer behavior: Scale development and validation JK Eastman, RE Goldsmith, LR Flynn Journal of marketing theory and practice 7 (3), 41-52, 1999	1280	1999
Consumer psychology for marketing GR Foxall, RE Goldsmith, S Brown Cengage Learning EMEA, 1998	1227	1998
Measuring motivations for online opinion seeking RE Goldsmith, D Horowitz Journal of interactive advertising 6 (2), 2-14, 2006	1193	2006
Opinion leaders and opinion seekers: Two new measurement scales LR Flynn, RE Goldsmith, JK Eastman Journal of the academy of marketing science 24 (2), 137-147, 1996	1149	1996
Corporate credibility’s role in consumers’ attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad BA Lafferty, RE Goldsmith Journal of business research 44 (2), 109-116, 1999	1123	1999
A short, reliable measure of subjective knowledge LR Flynn, RE Goldsmith Journal of business research 46 (1), 57-66, 1999	1007	1999
The development of a scale to measure perceived corporate credibility SJ Newell, RE Goldsmith Journal of business research 52 (3), 235-247, 2001	841	2001
The impact of the alliance on the partners: A look at cause–brand alliances BA Lafferty, RE Goldsmith, GTM Hult Psychology & Marketing 21 (7), 509-531, 2004	618	2004
The dual credibility model: The influence of corporate and endorser credibility on attitudes and purchase intentions BA Lafferty, RE Goldsmith, SJ Newell Journal of marketing theory and practice 10 (3), 1-11, 2002	616	2002
Cause–brand alliances: does the cause help the brand or does the brand help the cause? BA Lafferty, RE Goldsmith Journal of business research 58 (4), 423-429, 2005	494	2005
Identifying innovators in consumer product markets R Goldsmith, LR Flynn European Journal of Marketing, 1992	457	1992
Market mavens: Psychological influences RA Clark, RE Goldsmith Psychology & Marketing 22 (4), 289-312, 2005	407	2005
The personalised marketplace: beyond the 4Ps RE Goldsmith Marketing Intelligence & Planning, 1999	396	1999
Fashion innovativeness and self‐concept: a replication RE Goldsmith, MA Moore, P Beaudoin Journal of Product & Brand Management, 1999	365	1999
The generality/specificity issue in consumer innovativeness research RE Goldsmith, JB Freiden, JK Eastman Technovation 15 (10), 601-612, 1995	359	1995
Innovative consumers and market mavens RE Goldsmith, LR Flynn, EB Goldsmith Journal of Marketing theory and practice 11 (4), 54-65, 2003	354	2003
Innovativeness and price sensitivity: managerial, theoretical and methodological issues RE Goldsmith, SJ Newell Journal of Product & Brand Management, 1997	351	1997

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