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behice ece ilhan
behice ece ilhan
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Zitiert von
Zitiert von
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The language of marketplace rituals: implications for customer experience management
CC Otnes, BE Ilhan, A Kulkarni
Journal of Retailing 88 (3), 367-383, 2012
1072012
Battle of the Brand Fans: Impact of Brand Attack and Defense on Social Media
BE Ilhan, RV Kübler, KH Pauwels
Journal of Interactive Marketing 43, 33-51, 2018
552018
Transmedia Consumption Experiences (Tce): Patching As a Narrative Consumption Practice
BE Ilhan, R Kozinets, C Otnes
ACR North American Advances, 2013
222013
Dowry: a cherished possession or an old-fashioned tradition in a modernizing society?
Ö Sandikci, BE İlhan
Contemporary Consumption Rituals, 175-204, 2004
162004
Transmedia consumption experiences: Consuming and co-creating interrelated stories across media
BE Ilhan
University of Illinois at Urbana-Champaign, 2011
102011
Consumer Mourning and Coping With the Loss of Strategic Rituals: the Case of Marshall Field & Co.
C Otnes, J Yang, BE Ilhan, N Tami
ACR North American Advances, 2009
72009
Dancing with the enemy: broadened understanding of engagement in rival brand dyads
BE Ilhan, KH Pauwels, R Kübler
MSI Report, 16-107, 2016
52016
Market Agents’ Roles in the Maintenance and Transformation of Rituals
BE Ilhan, O Sandikci
ACR North American Advances, 2006
42006
Curling Up and Reaching Out: Meanings and Motivations For Passionate Readers
C Otnes, BE Ilhan
ACR North American Advances, 2009
12009
Dancing With the Enemy: Dynamics, Drivers, and Outcomes of Rival Brand Engagement
BE Ilhan, R Kuebler, K Pauwels
ACR North American Advances, 2016
2016
Counterfeit Consumption: Consumer Welfare Perspective
BE Ilhan, G Tumbat
ACR North American Advances, 2009
2009
THE STRUCTURE AND FUNCTION OF LANGUAGE IN THE STRATEGIC RITUALS OF SERVICE PROVIDERS
CC Otnes, BE Ilhan, A Kulkarni
Marketing Theory and Applications, 254, 2008
2008
TRANSMEDIA CONSUMPTION EXPERIENCES (TCE): PATCHING AS A MEDIA CONSUMPTION PRACTICE
BE Ilhan, RV Kozinets, CC Otnes
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