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Eva A. van Reijmersdal
Eva A. van Reijmersdal
Associate Professor of Persuasive Communication
Bestätigte E-Mail-Adresse bei uva.nl
Titel
Zitiert von
Zitiert von
Jahr
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers’ online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of interactive marketing 26 (4), 223-234, 2012
5562012
Reconsidering advertising literacy as a defense against advertising effects
E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen
Media psychology 14 (4), 333-354, 2011
5522011
Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
SC Boerman, EA Reijmersdal, PC Neijens
Journal of Communication, 2012
5202012
Effects of online advertising format and persuasion knowledge on audience reactions
K Tutaj, EA Van Reijmersdal
Journal of marketing communications 18 (1), 5-18, 2012
4562012
Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content
M Buijzen, EA Van Reijmersdal, LH Owen
Communication Theory 20 (4), 427-450, 2010
4012010
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal, M Buijzen
Journal of interactive marketing 26 (1), 33-42, 2012
3912012
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G Van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
3332016
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
3102007
Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations
SC Boerman, EA Van Reijmersdal, PC Neijens
Psychology & Marketing 31 (3), 214-224, 2014
2792014
Brand placement prominence: Good for memory! Bad for attitudes?
E Van Reijmersdal
Journal of advertising research 49 (2), 151-153, 2009
2552009
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of advertising research 49 (4), 429-449, 2009
2432009
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Advertising 44 (3), 196-207, 2015
2392015
Try online before you buy: How does shopping with augmented reality affect brand responses and personal data disclosure
AR Smink, S Frowijn, EA van Reijmersdal, G van Noort, PC Neijens
Electronic Commerce Research and Applications 35, 100854, 2019
2252019
Disclosing influencer marketing on YouTube to children: The moderating role of para-social relationship
SC Boerman, EA Van Reijmersdal
Frontiers in Psychology 10, 3042, 2020
2202020
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
2142012
Shopping in augmented reality: The effects of spatial presence, personalization and intrusiveness on app and brand responses
AR Smink, EA Van Reijmersdal, G Van Noort, PC Neijens
Journal of Business Research 118, 474-485, 2020
2092020
The privacy trade-off for mobile app downloads: The roles of app value, intrusiveness, and privacy concerns
VM Wottrich, EA van Reijmersdal, EG Smit
Decision support systems 106, 44-52, 2018
1972018
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
1962005
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
1862010
Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures
S Van Dam, E Van Reijmersdal
Cyberpsychology: journal of psychosocial research on cyberspace 13 (2), 2019
1852019
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