Eva A. van Reijmersdal
Eva A. van Reijmersdal
Associate Professor of Persuasive Communication
Verified email at uva.nl
Cited by
Cited by
Interactivity in brand web sites: cognitive, affective, and behavioral responses explained by consumers' online flow experience
G Van Noort, HAM Voorveld, EA Van Reijmersdal
Journal of Interactive Marketing 26 (4), 223-234, 2012
Reconsidering advertising literacy as a defense against advertising effects
E Rozendaal, MA Lapierre, EA Van Reijmersdal, M Buijzen
Media Psychology 14 (4), 333-354, 2011
Sponsorship Disclosure: Effects of Duration on Persuasion Knowledge and Brand Responses
SC Boerman, EA Reijmersdal, PC Neijens
Journal of Communication, 2012
Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
EA Van Reijmersdal, E Rozendaal, M Buijzen
Journal of Interactive Marketing 26 (1), 33-42, 2012
Effects of television brand placement on brand image
EA Van Reijmersdal, PC Neijens, EG Smit
Psychology & marketing 24 (5), 403-420, 2007
Effects of online advertising format and persuasion knowledge on audience reactions
K Tutaj, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 5-18, 2012
Introducing the PCMC model: An investigative framework for young people's processing of commercialized media content
M Buijzen, EA Van Reijmersdal, LH Owen
Communication Theory 20 (4), 427-450, 2010
A new branch of advertising: Reviewing factors that influence reactions to product placement
E Van Reijmersdal, P Neijens, EG Smit
Journal of Advertising Research 49 (4), 429-449, 2009
Brand placement prominence: Good for memory! Bad for attitudes?
E Van Reijmersdal
Journal of advertising research 49 (2), 151-153, 2009
Readers' reactions to mixtures of advertising and editorial content in magazines
E Van Reijmersdal, P Neijens, E Smit
Journal of Current Issues & Research in Advertising 27 (2), 39-53, 2005
The effects of interactive brand placements in online games on children’s cognitive, affective, and conative brand responses
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 26 (6), 1787-1794, 2010
Social connections and the persuasiveness of viral campaigns in social network sites: Persuasive intent as the underlying mechanism
G Van Noort, ML Antheunis, EA Van Reijmersdal
Journal of Marketing Communications 18 (1), 39-53, 2012
Effects of sponsorship disclosure timing on the processing of sponsored content: A study on the effectiveness of European disclosure regulations
SC Boerman, EA Van Reijmersdal, PC Neijens
Psychology & Marketing 31 (3), 214-224, 2014
How media factors affect audience responses to brand placement
E Van Reijmersdal, E Smit, P Neijens
International journal of advertising 29 (2), 279-301, 2010
Effects of disclosing sponsored content in blogs: How the use of resistance strategies mediates effects on persuasion
EA Van Reijmersdal, ML Fransen, G van Noort, SJ Opree, L Vandeberg, ...
American Behavioral Scientist 60 (12), 1458-1474, 2016
Today’s practice of brand placement and the industry behind it
E Smit, E Reijmersdal, P Neijens
International Journal of Advertising 28 (5), 761-782, 2009
Using eye tracking to understand the effects of brand placement disclosure types in television programs
SC Boerman, EA Van Reijmersdal, PC Neijens
Journal of Advertising 44 (3), 196-207, 2015
Children's responses to advertising in social games
E Rozendaal, N Slot, EA van Reijmersdal, M Buijzen
Journal of Advertising 42 (2-3), 142-154, 2013
Children’s advertising exposure, advertised product desire, and materialism: A longitudinal study
SJ Opree, M Buijzen, EA van Reijmersdal, PM Valkenburg
Communication Research 41 (5), 717-735, 2014
Why girls go pink: Game character identification and game-players’ motivations
EA Van Reijmersdal, J Jansz, O Peters, G Van Noort
Computers in Human Behavior 29 (6), 2640-2649, 2013
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