| The impact of crowding on calorie consumption SJ Hock, R Bagchi Journal of Consumer Research 44 (5), 1123-1140, 2018 | 79 | 2018 |
| The mere deadline effect: Why more time might sabotage goal pursuit M Zhu, R Bagchi, SJ Hock Journal of Consumer Research 45 (5), 1068-1084, 2019 | 59 | 2019 |
| Managing negative celebrity endorser publicity: How announcements of firm (non) responses affect stock returns SJ Hock, S Raithel Management Science 66 (3), 1473-1495, 2020 | 53 | 2020 |
| Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects S Raithel, CR Taylor, SJ Hock Journal of Business Research 69 (9), 3788-3794, 2016 | 50 | 2016 |
| Promotional games increase consumer conversion rates and spending SJ Hock, R Bagchi, TM Anderson Journal of Consumer Research 47 (1), 79-99, 2020 | 45 | 2020 |
| The crisis-response match: An empirical examination S Raithel, SJ Hock Strategic Management Journal 42 (1), 170-184, 2021 | 39* | 2021 |
| “Top 10” reasons: When adding persuasive arguments reduces persuasion K Weaver, SJ Hock, SM Garcia Marketing Letters 27, 27-38, 2016 | 27 | 2016 |
| Managing customer satisfaction after a product recall: The joint role of remedy, brand equity, and severity A Mafael, S Raithel, SJ Hock Journal of the Academy of Marketing Science, 2022 | 24 | 2022 |
| The effects of brand equity and failure severity on remedy choice after a product recall S Raithel, A Mafael, SJ Hock Journal of Product & Brand Management 30 (8), 1247-1261, 2021 | 10 | 2021 |
| Product recall effectiveness and consumers’ participation in corrective actions (forthcoming) S Raithel, SJ Hock, A Mafael Journal of the Academy of Marketing Science, 2023 | 1 | 2023 |
| The mobile giving gap: The negative impact of smartphones on donation behavior (forthcoming) SJ Hock, K Ferguson, K Herd Journal of Consumer Psychology, 2024 | | 2024 |
| Disclosure effects in influencer marketing: implications for courts, regulators, and marketers (forthcoming) G Berger-Walliser, SJ Hock, B Walliser Northwestern Journal of International Law and Business, 2023 | | 2023 |
Sascha RaithelFreie Universität BerlinBestätigte E-Mail-Adresse bei fu-berlin.de
