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Vanessa M. Patrick
Vanessa M. Patrick
Professor of Marketing, Bauer College of Business, University of
Verified email at uh.edu - Homepage
Title
Cited by
Cited by
Year
Art infusion: The influence of visual art on the perception and evaluation of consumer products
H Hagtvedt, VM Patrick
Journal of marketing research 45 (3), 379-389, 2008
5812008
The marketers’ prismatic palette: A review of color research and future directions
LI Labrecque, VM Patrick, GR Milne
Psychology & Marketing 30 (2), 187-202, 2013
3982013
The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
H Hagtvedt, VM Patrick
Journal of Consumer Psychology 19 (4), 608-618, 2009
3832009
Psychological distancing: Why happiness helps you see the big picture
AA Labroo, VM Patrick
Journal of Consumer Research 35 (5), 800-809, 2009
354*2009
Art for reward's sake: Visual art recruits the ventral striatum
S Lacey, H Hagtvedt, VM Patrick, A Anderson, R Stilla, G Deshpande, ...
Neuroimage 55 (1), 420-433, 2011
2432011
Positive mood and resistance to temptation: The interfering influence of elevated arousal
A Fedorikhin, VM Patrick
Journal of Consumer Research 37 (4), 698-711, 2010
2082010
Affective forecasting and self-control: Why anticipating pride wins over anticipating shame in a self-regulation context
VM Patrick, HEH Chun, DJ MacInnis
Journal of Consumer Psychology 19 (3), 537-545, 2009
201*2009
The positivity effect in perceptions of services: seen one, seen them all?
VS Folkes, VM Patrick
Journal of Consumer Research 30 (1), 125-137, 2003
1652003
Art and the brand: The role of visual art in enhancing brand extendibility
H Hagtvedt, VM Patrick
Journal of consumer psychology 18 (3), 212-222, 2008
1632008
The perception and evaluation of visual art
H Hagtvedt, VM Patrick, R Hagtvedt
Empirical studies of the arts 26 (2), 197-218, 2008
1562008
“I don’t” versus “I can’t”: When empowered refusal motivates goal-directed behavior
VM Patrick, H Hagtvedt
Journal of Consumer Research 39 (2), 371-381, 2012
1072012
Not as happy as I thought I'd be? Affective misforecasting and product evaluations
VM Patrick, DJ MacInnis, CW Park
Journal of Consumer Research 33 (4), 479-489, 2007
1072007
Anytime versus only: Mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
A Cheema, VM Patrick
Journal of Marketing Research 45 (4), 462-472, 2008
992008
Spotlight on affect: Affect and affective forecasting in impulse control
DJ MacInnis, VM Patrick
Journal of Consumer Psychology 16 (3), 224-231, 2006
992006
Aesthetic incongruity resolution
VM Patrick, H Hagtvedt
Journal of Marketing Research 48 (2), 393-402, 2011
902011
Influence of warm versus cool temperatures on consumer choice: A resource depletion account
A Cheema, VM Patrick
Journal of Marketing Research 49 (6), 984-995, 2012
892012
Gilt and guilt: should luxury and charity partner at the point of sale?
H Hagtvedt, VM Patrick
Journal of Retailing 92 (1), 56-64, 2016
832016
Paying before consuming: Examining the robustness of consumers’ preference for prepayment
VM Patrick, CW Park
Journal of Retailing 82 (3), 165-175, 2006
762006
Taking a shine to it: How the preference for glossy stems from an innate need for water
K Meert, M Pandelaere, VM Patrick
Journal of Consumer Psychology 24 (2), 195-206, 2014
722014
Consumer response to overstyling: Balancing aesthetics and functionality in product design
H Hagtvedt, VM Patrick
Psychology & Marketing 31 (7), 518-525, 2014
702014
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