| Market-based assets and shareholder value: A framework for analysis RK Srivastava, TA Shervani, L Fahey Journal of marketing 62 (1), 2-18, 1998 | 3701 | 1998 |
| Marketing, business processes, and shareholder value: an organizationally embedded view of marketing activities and the discipline of marketing RK Srivastava, TA Shervani, L Fahey Journal of marketing 63 (4_suppl1), 168-179, 1999 | 1776 | 1999 |
| Dimensions and types of supervisory control: Effects on salesperson performance and satisfaction GN Challagalla, TA Shervani Journal of marketing 60 (1), 89-105, 1996 | 1086 | 1996 |
| Learning and performance orientation of salespeople: The role of supervisors AK Kohli, TA Shervani, GN Challagalla Journal of Marketing Research 35 (2), 263-274, 1998 | 709 | 1998 |
| Influence tactics for effective adaptive selling RG McFarland, GN Challagalla, TA Shervani Journal of Marketing 70 (4), 103-117, 2006 | 433 | 2006 |
| The integrated networks model: Explaining resource allocations in network markets JK Frels, T Shervani, RK Srivastava Journal of marketing 67 (1), 29-45, 2003 | 306 | 2003 |
| The moderating influence of firm market power on the transaction cost economics model: an empirical test in a forward channel integration context TA Shervani, G Frazier, G Challagalla Strategic Management Journal 28 (6), 635-652, 2007 | 262 | 2007 |
| A measurement model of the dimensions and types of output and behavior control: An empirical test in a salesforce context GN Challagalla, TA Shervani Journal of Business Research 39 (3), 159-172, 1997 | 117 | 1997 |
| Driving shareholder value: The role of marketing in reducing vulnerability and volatility of cash flows RK Srivastava, TA Shervani, L Fahey Journal of Market-Focused Management 2, 49-64, 1997 | 89 | 1997 |
| A contingency model of emotional intelligence in professional selling RG McFarland, JC Rode, TA Shervani Journal of the Academy of Marketing Science 44, 108-118, 2016 | 87 | 2016 |
| The impact of simulation training on call center agent performance: A field-based investigation NN Murthy, GN Challagalla, LH Vincent, TA Shervani Management Science 54 (2), 384-399, 2008 | 61 | 2008 |
| Supervisory orientations and salesperson work outcomes: The moderating effect of salesperson location G Challagalla, T Shervani, G Huber Journal of Personal Selling & Sales Management 20 (3), 161-171, 2000 | 60 | 2000 |
| Intensity, functions, and integration in channels of distribution GL Frazier, K Sawhney, T Shervani Review of marketing 4, 263-298, 1990 | 50 | 1990 |
| The albatross of product innovation T Shervani, PC Zerrillo Business Horizons 40 (1), 57-62, 1997 | 27 | 1997 |
| Linking advertising to brand and market-based assets How to leverage market-based assets to grow shareholder value: the Microsoft case R Srivastava, L Fahey, T Shervani Admap 35 (2 ISSU 403), 33-36, 2000 | 11 | 2000 |
| Building and leveraging market-based assets to drive marketplace performance and value RK Srivastava, L Fahey, TA Shervani CRM, 2006 | 8 | 2006 |
| Control system diversity: Implications for selling centers BR Murtha, TA Shervani, GN Challagalla, BL Kirkman Journal of Business Research 67 (9), 1870-1876, 2014 | 5 | 2014 |
| Marketing Metrics: From Tactical to Strategic Measures DE Schultz A Reader in Marketing Communications, 236-271, 2020 | 1 | 2020 |
| Rubik’s Cube for Healthcare Reform: Direct Patient Care for Congestive Heart Failure SK Gualano, S Shervani, TA Shervani Circulation 138 (21), 2309-2311, 2018 | | 2018 |
| Role Stress and Job Outcomes: The Moderating Effects of Emotional Intelligence RG McFarland, JC Rode, TA Shervani Academy of Management Proceedings 2013 (1), 10476, 2013 | | 2013 |
