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Nedra Bahri Ammari
Nedra Bahri Ammari
Associate professor
Bestätigte E-Mail-Adresse bei ihec.ucar.tn
Titel
Zitiert von
Zitiert von
Jahr
The effects of brand attachment on behavioral loyalty in the luxury restaurant sector
N Bahri-Ammari, M Van Niekerk, H Ben Khelil, J Chtioui
International Journal of Contemporary Hospitality Management 28 (3), 559-585, 2016
1642016
Determinants of customers' intentions to use hedonic networks: The case of Instagram
BA Nedra, W Hadhri, M Mezrani
Journal of Retailing and Consumer Services 46, 21-32, 2019
1242019
The effects of distributive, procedural, and interactional justice on customer retention: An empirical investigation in the mobile telecom industry in Tunisia
N Bahri-Ammari, A Bilgihan
Journal of Retailing and Consumer Services 37, 89-100, 2017
992017
The bandwagon luxury consumption in Tunisian case: The roles of independent and interdependent self concept
N Bahri-Ammari, D Coulibaly, MSB Mimoun
Journal of Retailing and Consumer Services 52, 101903, 2020
612020
Customer retention to mobile telecommunication service providers: the roles of perceived justice and customer loyalty program
N Bahri-Ammari, A Bilgihan
International Journal of Mobile Communications 17 (1), 82-107, 2019
582019
Perception and Motivation to purchase organic products in Mediterranean countries: An empirical study in Tunisian context
A Sharma, S. & Dakhli
Journal of Research in Marketing and Entrepreneurship 17 (1), 67 – 90, 2015
572015
Key factors for a successful implementation of a customer relationship management technology in the Tunisian hotel sector
N Bahri-Ammari, K Nusair
Journal of Hospitality and Tourism Technology 6 (3), 271-287, 2015
482015
The Effects of Loyalty Program Quality on Word-of-Mouth Recommendations Intentions
N Bahri-Ammari
An International Journal of Science, Engineering and Technology, Special …, 2012
442012
The impact of festivalscape components on festivalgoers’ behavioral intentions: The case of the International Festival of Carthage
N Selmi, N Bahri-Ammari, M Soliman, I Hanafi
Journal of Convention & Event Tourism 22 (4), 324-345, 2021
252021
Brand engagement and identification in virtual brand community: The moderating role of brand community subscription seniority
N Bahri-Ammari, RA Rather, R Kallal
International Journal of Web Based Communities 17 (4), 262-292, 2021
252021
The effect of CRM implementation on pharmaceutical industry’s profitability: The case of Tunisia
N Bahri-Ammari, KS Soliman
Management research review 39 (8), 854-878, 2016
232016
Intelligent customer experience and behavioral brand loyalty: Empirical evidence from the commerce environment
A Gam, N Bahri-Ammari, M Soliman
International Journal of Human–Computer Interaction 39 (10), 2090-2101, 2023
112023
Consumer responses to the failure of self-service banking technology: moderating role of failure stability
N Bahri Ammari, A Hsouna, M Benabdallah, A Yousaf, A Mishra
International Journal of Bank Marketing 40 (3), 458-483, 2022
102022
The role of loyalty program (lp) and brand attachment in establishing word-of-mouth intentions: an empirical investigation in the mobile sector
N Bahri-Ammari
International Journal of Customer Relationship Marketing and Management …, 2014
92014
Loyalty strategy and social-CRM: How consumers adhere to the tools
N Bahri-Ammari, S Mraidi
Competitive Social Media Marketing Strategies, 64-93, 2016
82016
How Co-creating Enhances the Quality of a Brand-consumer Relationship, using the U&G Approach: The Coca-Cola Case
NBAE Jaziri
Journal of Marketing Research and Case Studies 2016, 1-17, 2016
72016
The impact of employer brand on job seekers’ attitudes and intentions: The moderating role of value congruence and social media
N Bahri-Ammari, M Soliman, OB Salah
Corporate Reputation Review, 1-15, 2022
62022
Les communautés virtuelles de marque: le rôle de l’engagement du consommateur dans le développement de la fidélité et le bouche à oreille
N Bahri-Ammari, M Zitouni
Proceedings of the marketing spring colloquy 7, 242-260, 2016
62016
Customer Relationship Management et fidélisation des clients: Cas d'entreprises pharmaceutiques en Tunisie
N Bahri-Ammari
Éditions universitaires européennes, 2014
62014
The role of augmented reality in shaping purchase intentions and WOM for luxury products
D Nawres, BA Nedra, A Yousaf, A Mishra
Journal of Business Research 171, 114368, 2024
52024
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