Daniel Wentzel
Daniel Wentzel
Professor of Marketing, RWTH Aachen University
Bestätigte E-Mail-Adresse bei - Startseite
Zitiert von
Zitiert von
Blissfully ignorant: the effects of general privacy concerns, general institutional trust, and affect in the privacy calculus
F Kehr, T Kowatsch, D Wentzel, E Fleisch
Information Systems Journal 25 (6), 607-635, 2015
The role of sensation seeking and need for cognition on web‐site evaluations: a resource‐matching perspective
BAS Martin, MJ Sherrard, D Wentzel
Psychology & Marketing 22 (2), 109-126, 2005
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
D Wentzel, T Tomczak, A Herrmann
Psychology & Marketing 27 (5), 510-530, 2010
Product design for the long run: Consumer responses to typical and atypical designs at different stages of exposure
JR Landwehr, D Wentzel, A Herrmann
Journal of Marketing 77 (5), 92-107, 2013
The effect of employee behavior on brand personality impressions and brand attitudes
D Wentzel
Journal of the Academy of Marketing Science 37, 359-374, 2009
Effects of susceptibility to normative influence and type of testimonial on attitudes toward print advertising
BAS Martin, D Wentzel, T Tomczak
Journal of advertising 37 (1), 29-43, 2008
Improving incongruent sponsorships through articulation of the sponsorship and audience participation
C Coppetti, D Wentzel, T Tomczak, S Henkel
Journal of Marketing Communications 15 (1), 17-34, 2009
Der Einsatz von Instrumenten zur Förderung von Brand Behavior
TO Brexendorf, T Tomczak, J Kernstock, S Henkel, D Wentzel
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 337-371, 2009
Smart products: conceptual review, synthesis, and research directions
S Raff, D Wentzel, N Obwegeser
Journal of Product Innovation Management 37 (5), 379-404, 2020
Der Funnel als Analyse-und Steuerungsinstrument von Brand Behavior
D Wentzel, T Tomczak, J Kernstock, T Brexendorf, S Henkel
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 81-99, 2012
Stage-gate and agile development in the digital age: Promises, perils, and boundary conditions
S Paluch, D Antons, M Brettel, C Hopp, TO Salge, F Piller, D Wentzel
Journal of Business Research 110, 495-501, 2020
The tipping point of design: How product design and brands interact to affect consumers’ preferences
JR Landwehr, D Wentzel, A Herrmann
Psychology & Marketing 29 (6), 422-433, 2012
Rethinking the privacy calculus: on the role of dispositional factors and affect
F Kehr, D Wentzel, P Mayer
AIS Association for Information Systems, 2013
Storytelling im behavioral branding
D Wentzel, T Tomczak, A Herrmann
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 425-442, 2009
Can I live up to that ad? Impact of implicit theories of ability on service employees’ responses to advertising
D Wentzel, S Henkel, T Tomczak
Journal of Service Research 13 (2), 137-152, 2010
Communities–Chancen und Gefahren für die marktorientierte Unternehmensführung
M Schögel, T Tomczak, D Wentzel
Thexis 22 (3), 2-5, 2005
Organizational transformation towards Product-Service Systems–empirical evidence in managing the behavioral transformation process
A Buschmeyer, G Schuh, D Wentzel
Procedia CIRP 47, 264-269, 2016
Can friends also become customers? The impact of employee referral programs on referral likelihood
D Wentzel, T Tomczak, S Henkel
Journal of Service Research 17 (2), 119-133, 2014
Bringing the brand to life: Structural conditions of brand-consistent employee behavior
S Henkel, T Tomczak, D Wentzel
Marketing Review St. Gallen 24 (1), 13, 2007
Das Behavioral-Branding-Konzept: Leitlinie für das Management von Brand Behavior
S Henkel, T Tomczak, J Kernstock, D Wentzel, TO Brexendorf
Behavioral Branding: Wie Mitarbeiterverhalten die Marke stärkt, 197-212, 2012
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