| The mediating effect of place attachment on the relationship between golf tourism destination image and revisit intention HM Song, KS Kim, BH Yim Asia Pacific Journal of Tourism Research 22 (11), 1182-1193, 2017 | 139 | 2017 |
| Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach BH Yim, KK Byon, TA Baker, JJ Zhang European Sport Management Quarterly 21 (4), 484-503, 2021 | 66 | 2021 |
| The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations: Moderating effect of indentification with the team. BH Yim, KK Byon Sport Marketing Quarterly 27 (2), 2018 | 54 | 2018 |
| Sportscape, emotion, and behavioral intention: A case of the big four US-based major sport leagues W Jang, KK Byon, BH Yim European Sport Management Quarterly 20 (3), 321-343, 2020 | 43 | 2020 |
| Critical factors in the sport consumption decision making process of millennial fans: a revised model of goal-directed behavior BH Yim, KK Byon International Journal of Sports Marketing and Sponsorship 21 (3), 427-447, 2020 | 39 | 2020 |
| Spectator perception of service quality attributes associated with Shanghai Formula One: Importance and performance analysis approach S Kim, BH Yim, KK Byon, JG Yu, SM Lee, JA Park International Journal of Sports Marketing and Sponsorship 17 (2), 153-171, 2016 | 38 | 2016 |
| Validation of the sport fan model of goal-directed behavior: Comparison to theory of reasoned action, theory of planned behavior, and model of goal-directed behavior BH Yim, KK Byon Journal of Global Sport Management 6 (4), 388-408, 2021 | 20 | 2021 |
| “One event, one city”: promoting the loyalty of marathon runners to a host city by improving event service quality X Chen, BH Yim, Z Tuo, L Zhou, T Liu, JJ Zhang Sustainability 13 (7), 3795, 2021 | 17 | 2021 |
| The extended marketing mix in the context of dance as a performing art Y Lee, BH Yim, CW Jones, B Kim Social Behavior and Personality: an international journal 44 (6), 1043-1056, 2016 | 16 | 2016 |
| Utilizing social network analysis in social sciences in sport KS Kim, BH Yim Asia Pacific Journal of Sport and Social Science 6 (2), 177-196, 2017 | 14 | 2017 |
| Organizational structure, public-private relationships, and operational performance of large-scale stadiums: evidence from local governments in China H Dong, B Yim, JJ Zhang Sustainability 12 (19), 8002, 2020 | 10 | 2020 |
| Race and socioeconomic composition of the high schools of National Football League players K White, K Wilson, TA Walton-Fisette, BH Yim, MK Donnelly Sociology of Sport Journal 38 (4), 376-385, 2021 | 7 | 2021 |
| Moving away from category exclusivity deals to sponsorship activation platforms: The case of the Ryder Cup Y Bai, BH Yim, J Breedlove, JJ Zhang Sustainability 13 (3), 1151, 2021 | 6 | 2021 |
| The gamer identity scale: A measure of self concept as a video gamer B Yim, A Lepp, B Dowdell, JE Barkley Computers in Human Behavior 138, 107476, 2023 | 5 | 2023 |
| Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum BH Yim, MR Lyberger, D Song International Journal of Sports Marketing and Sponsorship 23 (2), 346-368, 2022 | 5 | 2022 |
| Empirical examination of the critical factors in the sport consumption decision making process of millennial sport fans using the model of goal-directed behavior BH Yim, KK Byon International Journal of Sports Marketing and Sponsorship, 2017 | 5 | 2017 |
| Marketing analysis in sport business: global perspectives KK Byon, BH Yim, JJ Zhang Taylor & Francis, 2022 | 4 | 2022 |
| A re-examination of conspicuous sport consumption theory on golf and skiing from leisure involvement perspective H Song, T Zeng, BH Yim International Journal of Sports Marketing and Sponsorship 23 (4), 727-747, 2022 | 3 | 2022 |
| Sport Facility Feasibility Study: Assessment, Value and Demand M Lyberger, BH Yim, LM McCarthy Asia Pacific Journal of Applied Sport Sciences 1 (1), 35-50, 2020 | 3 | 2020 |
| Conceptualization and empirical verification of the sport fan emotional experience BH Yim, KK Byon, TA Baker International Journal of Asian Society for Physical Education, Sport and …, 2014 | 3 | 2014 |
