| Collaborating to create: The Internet as a platform for customer engagement in product innovation M Sawhney, G Verona, E Prandelli Journal of interactive marketing 19 (4), 4-17, 2005 | 2190 | 2005 |
| Collaborating to create: The Internet as a platform for customer engagement in product innovation M Sawhney, G Verona, E Prandelli Journal of interactive marketing 19 (4), 4-17, 2005 | 2190 | 2005 |
| Communities of creation: managing distributed innovation in turbulent markets M Sawhney, E Prandelli California management review 42 (4), 24-54, 2000 | 1138 | 2000 |
| Communities of creation: managing distributed innovation in turbulent markets M Sawhney, E Prandelli California management review 42 (4), 24-54, 2000 | 1138 | 2000 |
| The psychological effects of empowerment strategies on consumers’ product demand C Fuchs, E Prandelli, M Schreier Journal of marketing 74 (1), 65-79, 2010 | 740 | 2010 |
| Innovation and virtual environments: Towards virtual knowledge brokers G Verona, E Prandelli, M Sawhney Organization studies 27 (6), 765-788, 2006 | 417 | 2006 |
| All that is users might not be gold: How labeling products as user designed backfires in the context of luxury fashion brands C Fuchs, E Prandelli, M Schreier, DW Dahl Journal of Marketing 77 (5), 75-91, 2013 | 311 | 2013 |
| The power of innomediation M Sawhney, E Prandelli, G Verona MIT Sloan Management Review, 2003 | 267 | 2003 |
| Diffusion of web-based product innovation E Prandelli, G Verona, D Raccagni California Management Review 48 (4), 109-135, 2006 | 180 | 2006 |
| Internet marketing A Mandelli McGraw-Hill Libri Italia, 1998 | 149 | 1998 |
| Beyond customer knowledge management: customers as knowledge co-creators M Sawhney, E Prandelli Knowledge management and virtual organizations, 258-281, 2000 | 141 | 2000 |
| Collaborating with customers to innovate: Conceiving and marketing products in the networking age E Prandelli, M Swahney, G Verona Edward Elgar Publishing, 2008 | 115 | 2008 |
| In user's shoes: An experimental design on the role of perspective taking in discovering entrepreneurial opportunities E Prandelli, M Pasquini, G Verona Journal of Business Venturing 31 (3), 287-301, 2016 | 110 | 2016 |
| Marketing in rete. Oltre Internet verso il nuovo marketing. E Prandelli, G Verona McGraw-Hill, 2006 | 104 | 2006 |
| A dynamic model of customer loyalty to sustain competitive advantage on the web G Verona, E Prandelli European Management Journal 20 (3), 299-309, 2002 | 86 | 2002 |
| Customization in luxury brands: can Valentino get personal? CP Moreau, E Prandelli, M Schreier, S Hieke Journal of Marketing Research 57 (5), 937-947, 2020 | 53 | 2020 |
| Internet-enabled co-production: Partnering or competing with customers? U Schultze, E Prandelli, PI Salonen, M Van Alstyne Communications of the Association for Information Systems 19 (1), 15, 2007 | 51 | 2007 |
| Collaborative innovation. Marketing e organizzazione dei nuovi prodotti G Verona, E Prandelli Carocci, 2006 | 44 | 2006 |
| Collaborative innovation. Marketing e organizzazione dei nuovi prodotti G Verona, E Prandelli Carocci, 2006 | 44 | 2006 |
| Net marketing: ripensare il consumatore nel mondo della rete S Micelli, E Prandelli Economia & Management, 57-70, 2000 | 44 | 2000 |
Gianmario VeronaBocconi UniversityVerified email at unibocconi.it
