Rebecca J. Slotegraaf
Rebecca J. Slotegraaf
Neal Gilliatt Chair in Marketing, Indiana University
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Cross-functional “coopetition”: The simultaneous role of cooperation and competition within firms
X Luo, RJ Slotegraaf, X Pan
Journal of marketing 70 (2), 67-80, 2006
The contingency value of complementary capabilities in product development
C Moorman, RJ Slotegraaf
Journal of Marketing Research 36 (2), 239-257, 1999
Linking marketing capabilities with profit growth
NA Morgan, RJ Slotegraaf, DW Vorhies
International Journal of Research in Marketing 26 (4), 284-293, 2009
The PDMA handbook of new product development
KB Kahn, SE Kay, RJ Slotegraaf, S Uban
John Wiley & Sons, 2012
Green claims and message frames: how green new products change brand attitude
MC Olsen, RJ Slotegraaf, SR Chandukala
Journal of Marketing 78 (5), 119-137, 2014
Performance implications of firm resource interactions in the acquisition of R&D-intensive firms
DR King, RJ Slotegraaf, I Kesner
Organization science 19 (2), 327-340, 2008
The paradox of a marketing planning capability
RJ Slotegraaf, PR Dickson
Journal of the Academy of Marketing Science 32 (4), 371-385, 2004
The role of firm resources in returns to market deployment
RJ Slotegraaf, C Moorman, JJ Inman
Journal of Marketing Research 40 (3), 295-309, 2003
The impact of brand equity and innovation on the long-term effectiveness of promotions
RJ Slotegraaf, K Pauwels
Journal of Marketing Research 45 (3), 293-306, 2008
Embeddedness of organizational capabilities
R Grewal, RJ Slotegraaf
Decision Sciences 38 (3), 451-488, 2007
Product development team stability and new product advantage: The role of decision-making processes
RJ Slotegraaf, K Atuahene-Gima
Journal of marketing 75 (1), 96-108, 2011
Longitudinal shifts in the drivers of satisfaction with product quality: The role of attribute resolvability
RJ Slotegraaf, JJ Inman
Journal of Marketing Research 41 (3), 269-280, 2004
Marketing capabilities for b2b firms
NA Morgan, RJ Slotegraaf
Handbook of business-to-business marketing, 2012
Branded apps and their impact on firm value: A design perspective
DE Boyd, PK Kannan, RJ Slotegraaf
Journal of Marketing Research 56 (1), 76-88, 2019
Keep the door open: Innovating toward a more sustainable future
RJ Slotegraaf
Journal of Product Innovation Management 29 (3), 349-351, 2012
Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
Q Wu, X Luo, RJ Slotegraaf, J Aspara
Journal of the Academy of Marketing Science 43 (4), 490-511, 2015
Enhancing crowdsourcing success: the role of creative and deliberate problem-solving styles
D Mahr, A Rindfleisch, R J Slotegraaf
Customer Needs and Solutions 2 (3), 209-221, 2015
Pandemics and marketing: insights, impacts, and research opportunities
G Das, SP Jain, D Maheswaran, RJ Slotegraaf, R Srinivasan
Journal of the Academy of Marketing Science 49 (5), 835-854, 2021
Brand-embedded interaction: a dynamic and personalized interaction for co-creation
Y Kim, RJ Slotegraaf
Marketing Letters 27 (1), 183-193, 2016
Building an innovation base: exploring the role of acquisition behavior
S Mishra, RJ Slotegraaf
Journal of the Academy of Marketing Science 41 (6), 705-721, 2013
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