| Consumers' response to offensive advertising: a cross cultural study K Chan, L Li, S Diehl, R Terlutter International marketing review 24 (5), 606-628, 2007 | 210 | 2007 |
| Benefits and stressors–Perceived effects of ICT use on employee health and work stress: An exploratory study from Austria and Hong Kong K Ninaus, S Diehl, R Terlutter, K Chan, A Huang International journal of qualitative studies on health and well-being 10 (1 …, 2015 | 195 | 2015 |
| Talking about CSR matters: Employees’ perception of and reaction to their company’s CSR communication in four different CSR domains SD Schaefer, R Terlutter, S Diehl International Journal of Advertising 39 (2), 191-212, 2020 | 169 | 2020 |
| Employee perceptions of information and communication technologies in work life, perceived burnout, job satisfaction and the role of work-family balance K Ninaus, S Diehl, R Terlutter Journal of Business Research 136, 652-666, 2021 | 124 | 2021 |
| Women satisfaction with cosmetic brands: The role of dissatisfaction and hedonic brand benefits V Apaolaza-Ibáñez, P Hartmann, S Diehl, R Terlutter African Journal of Business Management 5 (3), 792, 2011 | 122 | 2011 |
| Doing good matters to consumers: The effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns S Diehl, R Terlutter, B Mueller International Journal of Advertising 35 (4), 730-757, 2016 | 121 | 2016 |
| Erlebniswelten für Marken P Weinberg, S Diehl Moderne Markenführung: Grundlagen Innovative Ansätze Praktische Umsetzungen …, 2001 | 120 | 2001 |
| Erlebniswelten für Marken P Weinberg, S Diehl Moderne Markenführung: Grundlagen—Innovative Ansätze—Praktische …, 2005 | 117 | 2005 |
| The GLOBE study—applicability of a new typology of cultural dimensions for cross-cultural marketing and advertising research R Terlutter, S Diehl, B Mueller International advertising and communication: Current insights and empirical …, 2006 | 116 | 2006 |
| The cultural dimension of assertiveness in cross-cultural advertising: The perception and evaluation of assertive advertising appeals R Terlutter, S Diehl, B Mueller International Journal of Advertising 29 (3), 369-399, 2010 | 99 | 2010 |
| Is my company really doing good? Factors influencing employees' evaluation of the authenticity of their company's corporate social responsibility engagement SD Schaefer, R Terlutter, S Diehl Journal of business research 101, 128-143, 2019 | 91 | 2019 |
| Consumer responses towards non-prescription and prescription drug advertising in the US and Germany: They don’t really like it, but they do believe it S Diehl, B Mueller, R Terlutter International Journal of Advertising 27 (1), 99-131, 2008 | 88 | 2008 |
| Aufbau und Sicherung von Markenbindung unter schwierigen Konkurrenz-und Distributionsbedingungen P Weinberg, S Diehl Köhler, R./Majer, W./Wiezorek, H., Erfolgsfaktor Marke: Neue Strategien des …, 2001 | 73 | 2001 |
| Handbook of integrated CSR communication S Diehl, M Karmasin, B Mueller, R Terlutter, F Weder Springer International Publishing, 2017 | 65 | 2017 |
| Erlebnisorientiertes Internetmarketing S Diehl Analyse, Konzeption und Umsetzung von Internetshops aus …, 2002 | 64 | 2002 |
| A multi-country examination of hard-sell and soft-sell advertising: comparing global consumer positioning in holistic-and analytic-thinking cultures S Okazaki, B Mueller, S Diehl Journal of Advertising Research 53 (3), 258-272, 2013 | 56 | 2013 |
| Skepticism toward pharmaceutical advertising in the US and Germany S Diehl, B Mueller, R Terlutter Cross-Cultural Buyer Behavior, 31-60, 2007 | 55 | 2007 |
| Motivate me to exercise with you: The effects of social media fitness influencers on users’ intentions to engage in physical activity and the role of user gender J Durau, S Diehl, R Terlutter Digital Health 8, 20552076221102769, 2022 | 54 | 2022 |
| Media and convergence management S Diehl, M Karmasin Springer, 2013 | 44 | 2013 |
| Advertising effectiveness in different cultures: Results of an experiment analyzing the effects of individualistic and collectivistic advertising on Germans and Chinese S Diehl, R Terlutter, P Weinberg ACR European Advances, 2003 | 44 | 2003 |
Ralf TerlutterAlpen-Adria Universität Klagenfurt, AustriaBestätigte E-Mail-Adresse bei aau.at
