| Fairness and channel coordination T Haitao Cui, JS Raju, ZJ Zhang Management science 53 (8), 1303-1314, 2007 | 873 | 2007 |
| The introduction and performance of store brands JS Raju, R Sethuraman, SK Dhar Management science 41 (6), 957-978, 1995 | 775 | 1995 |
| Positioning of store brands S Sayman, SJ Hoch, JS Raju Marketing science 21 (4), 378-397, 2002 | 630 | 2002 |
| The effects of brand loyalty on competitive price promotional strategies JS Raju, V Srinivasan, R Lal Management science 36 (3), 276-304, 1990 | 549 | 1990 |
| Channel coordination in the presence of a dominant retailer J Raju, ZJ Zhang Marketing Science 24 (2), 254-262, 2005 | 421 | 2005 |
| The effect of price promotions on variability in product category sales JS Raju Marketing Science 11 (3), 207-220, 1992 | 312 | 1992 |
| Competitive strategies for brick-and-mortar stores to counter “showrooming” A Mehra, S Kumar, JS Raju Management Science 64 (7), 3076-3090, 2018 | 274 | 2018 |
| Market information and firm performance JS Raju, A Roy Management science 46 (8), 1075-1084, 2000 | 260 | 2000 |
| Collaborating to compete W Amaldoss, RJ Meyer, JS Raju, A Rapoport Marketing Science 19 (2), 105-126, 2000 | 223 | 2000 |
| Quota-based compensation plans for multiterritory heterogeneous salesforces JS Raju, V Srinivasan Management Science 42 (10), 1454-1462, 1996 | 203 | 1996 |
| Effects of price promotions on variety-seeking and reinforcement behavior BE Kahn, JS Raju Marketing Science 10 (4), 316-337, 1991 | 200 | 1991 |
| Marketing renaissance: Opportunities and imperatives for improving marketing thought, practice, and infrastructure SW Brown, FE Webster, JBEM Steenkamp, WL Wilkie, JN Sheth, ... Journal of Marketing 69 (4), 1-25, 2005 | 190 | 2005 |
| How category characteristics affect the number of store brands offered by the retailer: A model and empirical analysis S Sayman, JS Raju Journal of Retailing 80 (4), 279-287, 2004 | 142 | 2004 |
| Competitive pricing by a price leader A Roy, DM Hanssens, JS Raju Management Science 40 (7), 809-823, 1994 | 126 | 1994 |
| A theory of combative advertising Y Chen, YV Joshi, JS Raju, ZJ Zhang Marketing Science 28 (1), 1-19, 2009 | 117 | 2009 |
| Showrooming’and the competition between store and online retailers A Mehra, S Kumar, JS Raju Available at SSRN 2200420, 2013 | 101 | 2013 |
| The effect of package coupons on brand choice JS Raju, SK Dhar, DG Morrison Marketing Science 13 (2), 145-164, 1994 | 96 | 1994 |
| Strategic assortment decisions in information-intensive and turbulent environments MG Dekimpe, K Gielens, J Raju, JS Thomas Journal of Retailing 87, S17-S28, 2011 | 91 | 2011 |
| Investigating the cross-category effects of store brands S Sayman, JS Raju Review of Industrial organization 24, 129-141, 2004 | 84 | 2004 |
| Positioning and pricing in a variety seeking market S Sajeesh, JS Raju Management science 56 (6), 949-961, 2010 | 83 | 2010 |
