| Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons SW Scholz, M Meissner, R Decker Journal of Marketing Research 47 (4), 685-698, 2010 | 97 | 2010 |
| A survey of the challenges and pifalls of cluster analysis application in market segmentation MN Tuma, R Decker, SW Scholz International Journal of Market Research 53 (3), 391-414, 2011 | 76 | 2011 |
| An internet‐based approach to environmental scanning in marketing planning R Decker, R Wagner, SW Scholz Marketing Intelligence & Planning, 2005 | 56 | 2005 |
| Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process SW Scholz, R Decker Forest products journal 57 (3), 23, 2007 | 46 | 2007 |
| The number of clusters in market segmentation R Wagner, SW Scholz, R Decker Data analysis and decision support, 157-176, 2005 | 26 | 2005 |
| Detecting, assessing and monitoring relevant topics in virtual information environments J Ontrup, H Ritter, SW Scholz, R Wagner IEEE Transactions on Knowledge and Data Engineering 21 (3), 415-427, 2008 | 17 | 2008 |
| AHP versus ACA–An empirical comparison M Meißner, SW Scholz, R Decker Data analysis, machine learning and applications, 447-454, 2008 | 16 | 2008 |
| Determining the attractiveness of product attributes in consumer goods markets using POS scanner data R Decker, SW Scholz The Marketing Review 10 (3), 225-237, 2010 | 15 | 2010 |
| Robust preference measurement a simulation study of erroneous and ambiguous judgement’s impact on AHP and conjoint analysis SW Scholz, M Meißner, R Wagner Operations Research Proceedings 2005, 613-618, 2006 | 11 | 2006 |
| An Adaptive Algorithm for Pairwise Comparison‐based Preference Measurement M Meißner, R Decker, SW Scholz Journal of Multi‐Criteria Decision Analysis 17 (5-6), 167-177, 2010 | 9 | 2010 |
| THE APPLICATION OF CLUSTER ANALYSIS IN MARKETING RESEARCH: A LITERATURE ANALYSIS. MN Tuma, SW Scholz, R Decker B> Quest, 2009 | 9 | 2009 |
| The benefits of computer-based brand concept mapping M Meissner, P Kottemann, R Decker, SW Scholz Schmalenbach Business Review 67 (4), 430-453, 2015 | 8 | 2015 |
| Environmental Scanning in Marketing Planning: An Internet Based Approach R Decker, R Wagner, S Scholz Univ., Fak. für Wirtschaftswiss., 2004 | 8 | 2004 |
| Autonomous environmental scanning on the World Wide Web SW Scholz, R Wagner IT-enabled strategic management: Increasing returns for the organization …, 2006 | 7 | 2006 |
| Growing clustering algorithms in market segmentation: defining target groups and related marketing communication R Decker, SW Scholz, R Wagner Data Analysis, Classification and the Forward Search, 23-30, 2006 | 6 | 2006 |
| The Quality of Prior Information Structure in Business Planning-An Experiment in Environmental Scanning SW Scholz, R Wagner Operations Research Proceedings 2004, 238-245, 2005 | 6 | 2005 |
| Using eyetracking and mouselab to examine how respondents process information in choice-based conjoint analysis M Meissner, S Scholz, R Decker Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011 | 4 | 2011 |
| Preference analysis and default optimization in web-based product configuration systems R Decker, SW Scholz Journal of theoretical and applied electronic commerce research 4 (3), 43-57, 2009 | 4 | 2009 |
| Detecting and debugging erroneous statements in pairwise comparison matrices R Decker, M Meißner, SW Scholz Operations Research Proceedings 2007, 277-282, 2008 | 4 | 2008 |
| Unsupervised Topic Detection in document collections: an application in marketing and business journals R Decker, SW Scholz International Journal of Business Intelligence and Data Mining 2 (3), 347-364, 2007 | 1 | 2007 |
