S÷ren W. Scholz
S÷ren W. Scholz
Unknown affiliation
Verified email at interrogare.de
TitleCited byYear
Measuring Consumer Preferences for Complex Products: A Compositional Approach BasedonPaired Comparisons
SW Scholz, M Meissner, R Decker
Journal of Marketing Research 47 (4), 685-698, 2010
812010
A survey of the challenges and pifalls of cluster analysis application in market segmentation
MN Tuma, R Decker, SW Scholz
International Journal of Market Research 53 (3), 391-414, 2011
602011
An internet‐based approach to environmental scanning in marketing planning
R Decker, R Wagner, SW Scholz
Marketing Intelligence & Planning, 2005
532005
Measuring the impact of wood species on consumer preferences for wooden furniture by means of the Analytic Hierarchy Process
SW Scholz, R Decker
Forest products journal 57 (3), 23, 2007
372007
The number of clusters in market segmentation
R Wagner, SW Scholz, R Decker
Data analysis and decision support, 157-176, 2005
222005
Detecting, assessing and monitoring relevant topics in virtual information environments
J Ontrup, H Ritter, SW Scholz, R Wagner
IEEE Transactions on Knowledge and Data Engineering 21 (3), 415-427, 2008
162008
Determining the attractiveness of product attributes in consumer goods markets using POS scanner data
R Decker, SW Scholz
The Marketing Review 10 (3), 225-237, 2010
132010
AHP versus ACA–An empirical comparison
M Mei▀ner, SW Scholz, R Decker
Data Analysis, Machine Learning and Applications, 447-454, 2008
122008
An Adaptive Algorithm for Pairwise Comparison‐based Preference Measurement
M Mei▀ner, R Decker, SW Scholz
Journal of Multi‐Criteria Decision Analysis 17 (5-6), 167-177, 2010
92010
THE APPLICATION OF CLUSTER ANALYSIS IN MARKETING RESEARCH: A LITERATURE ANALYSIS.
MN Tuma, SW Scholz, R Decker
B> Quest, 2009
92009
Robust preference measurement a simulation study of erroneous and ambiguous judgement’s impact on AHP and conjoint analysis
SW Scholz, M Mei▀ner, R Wagner
Operations Research Proceedings 2005, 613-618, 2006
92006
Environmental Scanning in Marketing Planning: An Internet Based Approach
R Decker, R Wagner, S Scholz
Univ., Fak. fŘr Wirtschaftswiss., 2004
82004
Autonomous environmental scanning on the World Wide Web
SW Scholz, R Wagner
IT-enabled strategic management: Increasing returns for the organizationá…, 2006
62006
Growing clustering algorithms in market segmentation: defining target groups and related marketing communication
R Decker, SW Scholz, R Wagner
Data Analysis, Classification and the Forward Search, 23-30, 2006
52006
The Quality of Prior Information Structure in Business Planning-An Experiment in Environmental Scanning
SW Scholz, R Wagner
Operations Research Proceedings 2004, 238-245, 2005
52005
The benefits of computer-based brand concept mapping
M Meissner, P Kottemann, R Decker, SW Scholz
Schmalenbach Business Review 67 (4), 430-453, 2015
42015
Detecting and debugging erroneous statements in pairwise comparison matrices
R Decker, M Mei▀ner, SW Scholz
Operations Research Proceedings 2007, 277-282, 2008
42008
Using eyetracking and mouselab to examine how respondents process information in choice-based conjoint analysis
M Meissner, S Scholz, R Decker
Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011
32011
Preference analysis and default optimization in web-based product configuration systems
R Decker, SW Scholz
Journal of theoretical and applied electronic commerce research 4 (3), 43-57, 2009
32009
Unsupervised Topic Detection in document collections: an application in marketing and business journals
R Decker, SW Scholz
International Journal of Business Intelligence and Data Mining 2 (3), 347-364, 2007
12007
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