Barbara Seegebarth
Barbara Seegebarth
Sonstige NamenProfessor Behavioral Science in Business
Wiesbaden Business School, Hochschule RheinMain
Bestätigte E-Mail-Adresse bei
Zitiert von
Zitiert von
Consciousness for sustainable consumption: scale development and new insights in the economic dimension of consumers’ sustainability
I Balderjahn, A Buerke, M Kirchgeorg, M Peyer, B Seegebarth, ...
AMS review 3, 181-192, 2013
The sustainability roots of anticonsumption lifestyles and initial insights regarding their effects on consumers' well‐being
B Seegebarth, M Peyer, I Balderjahn, KP Wiedmann
Journal of Consumer Affairs 50 (1), 68-99, 2016
Adoption barriers and resistance to sustainable solutions in the automotive sector
KP Wiedmann, N Hennigs, L Pankalla, M Kassubek, B Seegebarth
Journal of Business Research 64 (11), 1201-1206, 2011
Marketing: Elemente marktorientierter Unternehmensführung
W Fritz, D Von der Oelsnitz, B Seegebarth
Kohlhammer Verlag, 2019
The many faces of sustainability-conscious consumers: A category-independent typology
I Balderjahn, M Peyer, B Seegebarth, KP Wiedmann, A Weber
Journal of Business Research 91, 83-93, 2018
The role of sustainability in profiling voluntary simplifiers
M Peyer, I Balderjahn, B Seegebarth, A Klemm
Journal of Business Research 70, 37-43, 2017
The impact of perceived visual complexity of mobile online shops on user's satisfaction
S Sohn, B Seegebarth, M Moritz
Psychology & Marketing 34 (2), 195-214, 2017
Customer value perception of organic food: cultural differences and cross-national segments
B Seegebarth, SH Behrens, C Klarmann, N Hennigs, LL Scribner
British Food Journal 118 (2), 396-411, 2016
Under which conditions are consumers ready to boycott or buycott? The roles of hedonism and simplicity
S Hoffmann, I Balderjahn, B Seegebarth, R Mai, M Peyer
Ecological Economics 147, 167-178, 2018
Broadening the perspective on mobile marketing: an introduction
W Fritz, S Sohn, B Seegebarth
Psychology & Marketing 34 (2), 113-118, 2017
A sustainable pathway to consumer wellbeing. The role of anticonsumption and consumer empowerment
I Balderjahn, MSW Lee, B Seegebarth, M Peyer
Journal of Consumer Affairs 54 (2), 456-488, 2020
Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
KP Wiedmann, N Hennigs, L Pankalla, M Kassubek, B Seegebarth, ...
Journal of Customer Behaviour 9 (2), 175-199, 2010
The role of emotions in shaping purchase intentions for innovations using emerging technologies: A scenario‐based investigation in the context of nanotechnology
B Seegebarth, C Backhaus, DM Woisetschläger
Psychology & Marketing 36 (9), 844-862, 2019
Less is more! The rationale behind the decision-making style of voluntary simplifiers
I Balderjahn, B Seegebarth, MSW Lee
Journal of cleaner production 284, 124802, 2021
The same only different? How a pandemic shapes consumer organic food purchasing
S Sohn, B Seegebarth, DM Woisetschläger
Journal of Consumer Behaviour 21 (5), 1121-1134, 2022
Social cues and the online purchase intentions of organic wine
S Sohn, B Seegebarth, M Kissling, T Sippel
Foods 9 (5), 643, 2020
The influence of consumers’ risk attitudes and behavior on the adoption of online banking services
N Hennigs, KP Wiedmann, B Seegebarth, L Pankalla, M Kassubek
Journal of Marketing Trends 1, 2010
Global software engineering experience through international capstone project exchanges
D Knudson, S Kalafatis, C Kleiner, S Zahos, B Seegebarth, J Detterfelt, ...
Proceedings of the 13th International Conference on Global Software …, 2018
Tactical termination of contractual services–An analysis of the phenomenon and its determinants
M Hagebölling, B Seegebarth, DM Woisetschläger
Journal of Business Research 137, 170-181, 2021
What does Sustainable Consumption Really Mean? A Three-Dimensional Measurement Approach
B Seegebarth, M Peyer, A Buerke, I Balderjahn, M Kirchgeorg, ...
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of …, 2015
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