Ewa Masłowska
Titel
Zitiert von
Zitiert von
Jahr
The customer engagement ecosystem
E Maslowska, EC Malthouse, T Collinger
Journal of Marketing Management 32 (5-6), 469-501, 2016
1662016
“Understanding a fury in your words”: The effects of posting and viewing electronic negative word-of-mouth on purchase behaviors
SJ Kim, RJH Wang, E Maslowska, EC Malthouse
Computers in Human Behavior 54, 511-521, 2016
822016
Brand marketing, big data and social innovation as future research directions for engagement
BJ Calder, EC Malthouse, E Maslowska
Journal of Marketing Management 32 (5-6), 579-585, 2016
782016
The dynamics of consumer engagement with mobile technologies
V Viswanathan, LD Hollebeek, EC Malthouse, E Maslowska, S Jung Kim, ...
Service Science 9 (1), 36-49, 2017
682017
Do customer reviews drive purchase decisions? The moderating roles of review exposure and price
E Maslowska, EC Malthouse, V Viswanathan
Decision Support Systems 98, 1-9, 2017
622017
Too good to be true: the role of online reviews’ features in probability to buy
E Maslowska, EC Malthouse, SF Bernritter
International Journal of Advertising 36 (1), 142-163, 2017
512017
Understanding the effects of different review features on purchase probability
SJ Kim, E Maslowska, EC Malthouse
International Journal of Advertising 37 (1), 29-53, 2018
352018
It is all in the name: A study of consumers' responses to personalized communication
E Maslowska, EG Smit, B van den Putte
Journal of Interactive Advertising 16 (1), 74-85, 2016
342016
The effectiveness of personalized e-mail newsletters and the role of personal characteristics
E Maslowska, B Putte, EG Smit
Cyberpsychology, Behavior, and Social Networking 14 (12), 765-770, 2011
312011
Understanding programmatic TV advertising
EC Malthouse, E Maslowska, JU Franks
international Journal of Advertising 37 (5), 769-784, 2018
242018
Assessing the cross-cultural applicability of tailored advertising: A comparative study between the Netherlands and Poland
E Maslowska, EG Smit, B van den Putte
International Journal of Advertising 32 (4), 487-511, 2013
242013
The paradox of (dis) trust in sponsorship disclosure: The characteristics and effects of sponsored online consumer reviews
SJ Kim, E Maslowska, A Tamaddoni
Decision Support Systems 116, 114-124, 2019
152019
Dynamics between social media engagement, firm-generated content, and live and time-shifted TV viewing
V Viswanathan, EC Malthouse, E Maslowska, S Hoornaert, ...
Journal of Service Management, 2018
112018
Is Personalized Communication Superior? The Effectiveness of Personalization and the Role of Consumers’ Characteristics
E Maslowska, E Smit, B van den Putte
ACR Asia-Pacific Advances, 2011
82011
The effect of online customer reviews’ characteristics on sales
E Maslowska, EC Malthouse, SF Bernritter
Advances in Advertising Research (Vol. VII), 87-100, 2017
72017
How consumers attend to online reviews: an eye-tracking and network analysis approach
E Maslowska, CM Segijn, KA Vakeel, V Viswanathan
International Journal of Advertising 39 (2), 282-306, 2020
52020
The role of big data in programmatic tv advertising
EC Malthouse, E Maslowska, J Franks
Advances in advertising research IX, 29-42, 2018
42018
Creating, metavoicing, and propagating: A road map for understanding user roles in computational advertising
Y Liu-Thompkins, E Maslowska, Y Ren, H Kim
Journal of Advertising 49 (4), 394-410, 2020
32020
Online reviews as customers’ dialogues with and about brands
E Maslowska, SJ Kim, EC Malthouse, V Viswanathan
Handbook of Research on Customer Engagement, 2019
32019
" Just for You!": A Study Into the Effectiveness and the Mechanism of Customized Communication
EH Maslowska
Universiteit van Amsterdam [Host], 2013
32013
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