| Perceived trustworthiness of online shops OB Büttner, AS Göritz Journal of Consumer Behaviour: An International Research Review 7 (1), 35-50, 2008 | 418 | 2008 |
| Shopping orientation and mindsets: How motivation influences consumer information processing during shopping OB Büttner, A Florack, AS Göritz Psychology & Marketing 30 (9), 779-793, 2013 | 84 | 2013 |
| How shopping orientation influences the effectiveness of monetary and nonmonetary promotions OB Büttner, A Florack, AS Göritz European Journal of Marketing 49 (1/2), 170-189, 2015 | 75 | 2015 |
| Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention OB Büttner, F Wieber, AM Schulz, UC Bayer, A Florack, PM Gollwitzer Personality and Social Psychology Bulletin 40 (10), 1248-1259, 2014 | 74 | 2014 |
| Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication O B. Büttner, A Florack, A S. Göritz European Journal of Marketing 48 (5/6), 1026-1045, 2014 | 71 | 2014 |
| Balancing the balance: Self-control mechanisms and compulsive buying C Horváth, OB Büttner, N Belei, F Adıgüzel Journal of Economic Psychology 49, 120-132, 2015 | 54 | 2015 |
| A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children's consumption behaviour OB Büttner, A Florack, BG Serfas Journal of Consumer Policy 37, 161-182, 2014 | 54 | 2014 |
| Perceived risk and deliberation in retailer choice: an experiment on consumer behavior towards online pharmacies OB Büttner, S Schulz, G Silberer ACR North American Advances, 2006 | 51 | 2006 |
| Hard to ignore: Impulsive buyers show an attentional bias in shopping situations OB Büttner, A Florack, H Leder, MA Paul, BG Serfas, AM Schulz Social Psychological and Personality Science 5 (3), 343-351, 2014 | 49 | 2014 |
| Kognitive Prozesse am Point of Sale O Büttner Springer-Verlag, 2009 | 38 | 2009 |
| What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli. BG Serfas, A Florack, OB Büttner, T Voegeding Motivation Science 3 (1), 1, 2017 | 33 | 2017 |
| Eyes wide shopped: shopping situations trigger arousal in impulsive buyers BG Serfas, OB Büttner, A Florack PLoS One 9 (12), e114593, 2014 | 25 | 2014 |
| Marketinggeschichte: die Genese einer modernen Sozialtechnik M Bode, O Büttner, A Engel, P Erker, U Hansen, T Jacobs, I Köhler, ... Campus Verlag, 2007 | 25 | 2007 |
| Kognitive und emotionale Regulation von Kaufhandlungen: Theoretische Impulse für eine prozessorientierte Betrachtung des Konsumentenverhaltens OB Büttner, G Mau Fundierung des Marketing: Verhaltenswissenschaftliche Erkenntnisse als …, 2004 | 17 | 2004 |
| Why are we distracted by social media? Distraction situations and strategies, reasons for distraction, and individual differences C Koessmeier, OB Büttner Frontiers in psychology 12, 711416, 2021 | 15 | 2021 |
| Vertrauen, Risiko und Usability bei der Nutzung von Internetapotheken OB Büttner, S Schulz, G Silberer Konsumentenvertrauen, München, 355-366, 2006 | 15 | 2006 |
| Exploratory shopping: Attention affects in-store exploration and unplanned purchasing MC Streicher, Z Estes, OB Büttner Journal of Consumer Research 48 (1), 51-76, 2021 | 13 | 2021 |
| Using implementation intentions in shopping situations: how arousal can help shield consumers against temptation BG Serfas, OB Büttner, A Florack Applied Cognitive Psychology 30 (5), 672-680, 2016 | 13 | 2016 |
| Vertrauen und Vertrauenswürdigkeit im Internet am Beispiel von Internetapotheken S Schulz, OB Büttner, G Silberer Medien im Marketing: Optionen der Unternehmenskommunikation, 473-492, 2009 | 12 | 2009 |
| Beobachtung OB Büttner, A Florack Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die …, 2009 | 12 | 2009 |
