Oliver B. Büttner
Oliver B. Büttner
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Perceived trustworthiness of online shops
OB Büttner, AS Göritz
Journal of Consumer Behaviour: An International Research Review 7 (1), 35-50, 2008
Shopping orientation and mindsets: How motivation influences consumer information processing during shopping
OB Büttner, A Florack, AS Göritz
Psychology & Marketing 30 (9), 779-793, 2013
How shopping orientation influences the effectiveness of monetary and nonmonetary promotions
OB Büttner, A Florack, AS Göritz
European Journal of Marketing 49 (1/2), 170-189, 2015
Visual attention and goal pursuit: Deliberative and implemental mindsets affect breadth of attention
OB Büttner, F Wieber, AM Schulz, UC Bayer, A Florack, PM Gollwitzer
Personality and Social Psychology Bulletin 40 (10), 1248-1259, 2014
Shopping orientation as a stable consumer disposition and its influence on consumers’ evaluations of retailer communication
O B. Büttner, A Florack, A S. Göritz
European Journal of Marketing 48 (5/6), 1026-1045, 2014
Balancing the balance: Self-control mechanisms and compulsive buying
C Horváth, OB Büttner, N Belei, F Adıgüzel
Journal of Economic Psychology 49, 120-132, 2015
A dual-step and dual-process model of advertising effects: Implications for reducing the negative impact of advertising on children's consumption behaviour
OB Büttner, A Florack, BG Serfas
Journal of Consumer Policy 37, 161-182, 2014
Perceived risk and deliberation in retailer choice: an experiment on consumer behavior towards online pharmacies
OB Büttner, S Schulz, G Silberer
ACR North American Advances, 2006
Hard to ignore: Impulsive buyers show an attentional bias in shopping situations
OB Büttner, A Florack, H Leder, MA Paul, BG Serfas, AM Schulz
Social Psychological and Personality Science 5 (3), 343-351, 2014
Kognitive Prozesse am Point of Sale
O Büttner
Springer-Verlag, 2009
What does it take for sour grapes to remain sour? Persistent effects of behavioral inhibition in go/no-go tasks on the evaluation of appetitive stimuli.
BG Serfas, A Florack, OB Büttner, T Voegeding
Motivation Science 3 (1), 1, 2017
Eyes wide shopped: shopping situations trigger arousal in impulsive buyers
BG Serfas, OB Büttner, A Florack
PLoS One 9 (12), e114593, 2014
Marketinggeschichte: die Genese einer modernen Sozialtechnik
M Bode, O Büttner, A Engel, P Erker, U Hansen, T Jacobs, I Köhler, ...
Campus Verlag, 2007
Kognitive und emotionale Regulation von Kaufhandlungen: Theoretische Impulse für eine prozessorientierte Betrachtung des Konsumentenverhaltens
OB Büttner, G Mau
Fundierung des Marketing: Verhaltenswissenschaftliche Erkenntnisse als …, 2004
Why are we distracted by social media? Distraction situations and strategies, reasons for distraction, and individual differences
C Koessmeier, OB Büttner
Frontiers in psychology 12, 711416, 2021
Vertrauen, Risiko und Usability bei der Nutzung von Internetapotheken
OB Büttner, S Schulz, G Silberer
Konsumentenvertrauen, München, 355-366, 2006
Exploratory shopping: Attention affects in-store exploration and unplanned purchasing
MC Streicher, Z Estes, OB Büttner
Journal of Consumer Research 48 (1), 51-76, 2021
Using implementation intentions in shopping situations: how arousal can help shield consumers against temptation
BG Serfas, OB Büttner, A Florack
Applied Cognitive Psychology 30 (5), 672-680, 2016
Vertrauen und Vertrauenswürdigkeit im Internet am Beispiel von Internetapotheken
S Schulz, OB Büttner, G Silberer
Medien im Marketing: Optionen der Unternehmenskommunikation, 473-492, 2009
OB Büttner, A Florack
Empirische Mastertechniken: Eine anwendungsorientierte Einführung für die …, 2009
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