| Brand equity in higher education: comparative analysis M Mourad, H Meshreki, S Sarofim Studies in Higher Education 45 (1), 209-231, 2020 | 83 | 2020 |
| In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior S Sarofim, FG Cabano Marketing Letters 29, 391-404, 2018 | 34 | 2018 |
| Religion's influence on the financial well‐being of consumers: a conceptual framework and research agenda S Sarofim, E Minton, A Hunting, DE Bartholomew, S Zehra, W Montford, ... Journal of Consumer Affairs 54 (3), 1028-1061, 2020 | 32 | 2020 |
| When store credit cards hurt retailers: The differential effect of paying credit card dues on consumers' purchasing behavior S Sarofim, P Chatterjee, R Rose Journal of Business Research 107, 290 – 301, 2020 | 16 | 2020 |
| Marketing higher education in Africa: moving from research to practice T Kieu, E Mogaji, C Mwebesa, S Sarofin, T Soetan, SP Vululle Routledge, 2020 | 10 | 2020 |
| You’re getting warmer: examining a “warmth effect” as antecedent to cause-related purchase intentions for sport-themed CRM RG Christian, SN Sarofim, BS Gordon, PS Bobkowski Journal of Consumer Marketing 39 (5), 550-562, 2022 | 8 | 2022 |
| The Effect of Religiosity on Customers Response to Service Failure: Belief‐in‐Fate, Forgiveness, and Emotional Wellbeing S Sarofim, A Tolba, M Kalliny Journal of Consumer Affairs, 2022 | 7 | 2022 |
| Islamic marketing: a conceptual framework for political, cultural, and religious interrelatedness S Sarofim, A Tolba Islamic Perspectives on Marketing and Consumer Behavior: Planning …, 2015 | 4 | 2015 |
| Incorporating Experiential Learning in the Classroom: Activities and Speakers P Gala, J Blair, S Hunt, D Bennett, S Sarofim Back to the Future: Revisiting the Foundations of Marketing, 115 -116, 2018 | 2 | 2018 |
| When Age, Religion, and Culture Matter: The Impact of Aging, Religiosity, and Cultural Differences on Consumers' Emotions and Behavior S Sarofim, A Tolba Global Observations of the Influence of Culture on Consumer Buying Behavior …, 2018 | 2 | 2018 |
| Developing a Feasible Business Model for Expanding the EV Market to Lower Income Californians S Sarofim, A Tawfik | | 2022 |
| Creating Safer Communities for the Use of Active Transportation Modes in California: The Development of Effective Communication Message Strategy for Vulnerable Road Users S Sarofim, A Tawfik | | 2022 |
| Developing an Effective Targeted Mobile Application to Enhance Transportation Safety and Use of Active Transportation Modes in Fresno County: The Role of Application Design … S Sarofim | | 2021 |
| Effective Communication Message Strategy for Enhancing Traffic Safety in Fresno County: The Role of Time Horizon, Regulatory Focus, and Perceived Personal Control S Sarofim | | 2020 |
| Consumer Sentiment Survey, Central California Business Review - 2020 S Sarofim | | 2020 |
| Gen Z and Non-Traditional Students: Are They More Alike than Different? R Shoreibah, B Garner, M Harrison, S Sarofim, J Sundie, P Woodroof Changing the ‘Rhythm’ of Marketing: Are We Listening?, 242 - 243, 2019 | | 2019 |
| Consumer Sentiment Survey, Central California Business Review - 2019 S Sarofim | | 2019 |
| Marketing’s Influence on Consumer Health, Healthcare Professionals, and the Healthcare Industry T Preston, W Guess, K Hopkins, J Harding, S Sarofim Back to the Future: Revisiting the Foundations of Marketing, 269 - 270, 2018 | | 2018 |
| SNAP Inc.: Pushing the Limits of Social Media Communities and Advertising through Innovation S Sarofim The IMC Sourcebook: Readings and Cases in Integrated Marketing Communication …, 2018 | | 2018 |
| Consumer Sentiment Survey, Central California Business Review - 2018 S Sarofim Central California Business Review 1, 6-9, 2018 | | 2018 |
