| Customer engagement behavior: Theoretical foundations and research directions J Van Doorn, KN Lemon, V Mittal, S Nass, D Pick, P Pirner, PC Verhoef Journal of service research 13 (3), 253-266, 2010 | 2950 | 2010 |
| Buyers’ perceived switching costs and switching: a meta-analytic assessment of their antecedents D Pick, M Eisend Journal of the Academy of Marketing Science, 186-204, 2014 | 127 | 2014 |
| Customer win-back: the role of attributions and perceptions in customers’ willingness to return D Pick, JS Thomas, S Tillmanns, M Krafft Journal of the Academy of Marketing Science 44 (2), 218-240, 2016 | 49 | 2016 |
| Wiederaufnahme vertraglicher Geschäftsbeziehungen: eine empirische Untersuchung der Kundenperspektive D Pick Springer-Verlag, 2008 | 46 | 2008 |
| Antecedents of knowledge generation competence and its impact on innovativeness I Griese, D Pick, M Kleinaltenkamp Journal of Business & Industrial Marketing, 2012 | 40 | 2012 |
| From CM to CRM to CN2: A Research Agenda for the Marketing Communications Transition D Schultz, EC Malthouse, D Pick Advances in Advertising Research (Vol. III), 421-432, 2012 | 35 | 2012 |
| Customer responses to switching costs: A meta-analytic investigation of the moderating influence of culture D Pick, M Eisend Journal of International Marketing 24 (4), 39-60, 2016 | 32 | 2016 |
| “Switching is easy”—Service firm communications to encourage customer switching D Pick Journal of Retailing and Consumer Services 21 (July), 502-509, 2014 | 21 | 2014 |
| Value creation in sharing networks: Towards a typology of sharing networks M Haase, D Pick Interaktive Wertschöpfung durch Dienstleistungen, 439-468, 2015 | 18 | 2015 |
| Retailing in India–Background, challenges, prospects D Pick, D Müller European Retail Research, 107-139, 2011 | 18 | 2011 |
| Never say never—Status quo and research agenda for relationship termination in b2b markets D Pick Journal of business market management 4 (2), 91-108, 2010 | 18 | 2010 |
| Commodity Marketing: Grundlagen-Besonderheiten-Erfahrungen M Enke, A Geigenmüller, A Leischnig Springer-Verlag, 2014 | 16 | 2014 |
| Alternative economies as marketing systems? The role of value creation and the criticism of economic growth M Haase, I Becker, D Pick Journal of Macromarketing 38 (1), 57-72, 2018 | 15 | 2018 |
| When serving customers includes correcting them: Understanding the ambivalent effects of enforcing service rules J Habel, S Alavi, D Pick International Journal of Research in Marketing 34 (4), 919-941, 2017 | 15 | 2017 |
| Gründe der Mitwirkung in der kommerziellen Sharing Economy D Pick, M Haase Marketing Review St. Gallen 32 (4), 7-15, 2015 | 14 | 2015 |
| Reference marketing for industrial product service systems M Rese, D Pick, K Maiwald The Philosopher's Stone for Sustainability, 529-534, 2013 | 14 | 2013 |
| Status quo des Rückgewinnungsmanagements D Pick, M Krafft Kundenabwanderung, 119-141, 2009 | 14 | 2009 |
| To share or not to share? Explaining willingness to share in the context of social distance N Schreiner, D Pick, P Kenning Journal of Consumer Behaviour 17 (4), 366-378, 2018 | 13 | 2018 |
| Rückgewinnungs-Pricing im Telekommunikationssektor D Pick, J Kannler Marketing review st. gallen 26 (5), 55-60, 2009 | 9 | 2009 |
| Kommunikation von Knappheit im Einzelhandel D Pick, P Kenning transfer–Werbeforschung & Praxis 58, 47-57, 2012 | 8 | 2012 |
Katherine LemonProfessor of Marketing, Boston CollegeBestätigte E-Mail-Adresse bei bc.edu
